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"Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model

Marketing science (Providence, R.I.), 2005-04, Vol.24 (2), p.275-284

2005

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New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model

Marketing science (Providence, R.I.), 2011-09, Vol.30 (5), p.866-880

2011

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Analytics for Customer Engagement

Journal of service research : JSR, 2010-08, Vol.13 (3), p.341-356

2010

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Customer-Base Analysis in a Discrete-Time Noncontractual Setting

Marketing science (Providence, R.I.), 2010-11, Vol.29 (6), p.1086-1108

2010

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Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Marketing science (Providence, R.I.), 2010-01, Vol.29 (1), p.85-93

2010

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Probability Models for Customer-Base Analysis

Journal of interactive marketing, 2009-02, Vol.23 (1), p.61-69

2009

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A Dynamic Changepoint Model for New Product Sales Forecasting

Marketing science (Providence, R.I.), 2004, Vol.23 (1), p.50-65

2004

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Some Customers Would Rather Leave Without Saying Goodbye

Marketing science (Providence, R.I.), 2018-01, Vol.37 (1), p.54-77

2018

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Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

Marketing science (Providence, R.I.), 1993-10, Vol.12 (4), p.378-394

1993

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A Joint Model of Usage and Churn in Contractual Settings

Marketing science (Providence, R.I.), 2013-07, Vol.32 (4), p.570-590

2013

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Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

Journal of marketing research, 2001-11, Vol.38 (4), p.501-514

2001

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RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Journal of marketing research, 2005-11, Vol.42 (4), p.415-430

2005

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“How to Project Customer Retention” Revisited: The Role of Duration Dependence

Journal of interactive marketing, 2018-08, Vol.43 (1), p.1-16

2018

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In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Customer needs and solutions, 2018-03, Vol.5 (1-2), p.65-81

2018

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Exploring the Equivalence of Two Common Mixture Models for Duration Data

The American statistician, 2019-07, Vol.73 (3), p.288-295

2019

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Bacon With Your Eggs? Applications of a New Bivariate Beta-Binomial Distribution

The American statistician, 2005-11, Vol.59 (4), p.282-286

2005

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Customer-base analysis using repeated cross-sectional summary (RCSS) data

European journal of operational research, 2016-02, Vol.249 (1), p.340-350

2016

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Forecasting new product trial in a controlled test market environment

Journal of forecasting, 2003-08, Vol.22 (5), p.391-410

2003

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Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

Marketing science (Providence, R.I.), 2012-07, Vol.31 (4), p.549-566

2012

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How to project customer retention

Journal of interactive marketing, 2007, Vol.21 (1), p.76-90

2007

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Comment on “On Estimating Current-customer Equity Using Company Summary Data”

Journal of interactive marketing, 2011-02, Vol.25 (1), p.18-19

2011

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Estimating CLV using aggregated data: The Tuscan Lifestyles case revisited

Journal of interactive marketing, 2007, Vol.21 (3), p.55-71

2007

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Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Journal of marketing, 2017-01, Vol.81 (1), p.17-35

2017

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Modeling Consumer Choice among SKUs

Journal of marketing research, 1996-11, Vol.33 (4), p.442-452

1996

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Bayesian Inference for the Negative Binomial Distribution via Polynomial Expansions

Journal of computational and graphical statistics, 2002-03, Vol.11 (1), p.189-201

2002

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"Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model

New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model

Analytics for Customer Engagement

Customer-Base Analysis in a Discrete-Time Noncontractual Setting

Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity

Probability Models for Customer-Base Analysis

A Dynamic Changepoint Model for New Product Sales Forecasting

Some Customers Would Rather Leave Without Saying Goodbye

Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

A Joint Model of Usage and Churn in Contractual Settings

Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

“How to Project Customer Retention” Revisited: The Role of Duration Dependence

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Exploring the Equivalence of Two Common Mixture Models for Duration Data

Bacon With Your Eggs? Applications of a New Bivariate Beta-Binomial Distribution

Customer-base analysis using repeated cross-sectional summary (RCSS) data

Forecasting new product trial in a controlled test market environment

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects

How to project customer retention

Comment on “On Estimating Current-customer Equity Using Company Summary Data”

Estimating CLV using aggregated data: The Tuscan Lifestyles case revisited

Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

Modeling Consumer Choice among SKUs

Bayesian Inference for the Negative Binomial Distribution via Polynomial Expansions

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