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Bayesian Statistics and Marketing

1. Aufl., 2012

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A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules

Marketing science (Providence, R.I.), 2004-07, Vol.23 (3), p.391-406

2004

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Bayesian Statistics and Marketing

Marketing science (Providence, R.I.), 2003-08, Vol.22 (3), p.304-328

2003

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Modeling Interdependent Consumer Preferences

Journal of marketing research, 2003-08, Vol.40 (3), p.282-294

2003

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Marketing models of consumer heterogeneity

Journal of econometrics, 1999-03, Vol.89 (1/2), p.57-78

1999

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Product attributes and models of multiple discreteness

Journal of econometrics, 2007-05, Vol.138 (1), p.208-230

2007

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Modeling Consumer Demand for Variety

Marketing science (Providence, R.I.), 2002-08, Vol.21 (3), p.229-250

2002

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Multivariate Analysis of Multiple Response Data

Journal of marketing research, 2003-08, Vol.40 (3), p.321-334

2003

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A statistical trend analysis of ozonesonde data

Journal of Geophysical Research, 1986-11, Vol.91 (D12), p.13121-13136

1986

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A Dynamic Model of Purchase Timing with Application to Direct Marketing

Journal of the American Statistical Association, 1999-06, Vol.94 (446), p.365-374

1999

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Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach

Journal of the American Statistical Association, 2001-03, Vol.96 (453), p.20-31

2001

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Modeling Household Purchase Behavior with Logistic Normal Regression

Journal of the American Statistical Association, 1994-12, Vol.89 (428), p.1218-1231

1994

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The Value of Purchase History Data in Target Marketing

Marketing science (Providence, R.I.), 1996-01, Vol.15 (4), p.321-340

1996

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Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions

Marketing science (Providence, R.I.), 2002, Vol.21 (1), p.14-31

2002

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Measuring the Influence of Individual Preference Structures in Group Decision Making

Journal of marketing research, 1999-11, Vol.36 (4), p.476

1999

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On the Heterogeneity of Demand

Journal of marketing research, 1998-08, Vol.35 (3), p.384

1998

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Using Extremes to Design Products and Segment Markets

Journal of marketing research, 1995-11, Vol.32 (4), p.392

1995

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A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts

Marketing science (Providence, R.I.), 2004, Vol.23 (1), p.95-108

2004

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A Hierarchical Bayes Model of Primary and Secondary Demand

Marketing science (Providence, R.I.), 1998-01, Vol.17 (1), p.29-44

1998

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Incorporating Prior Knowledge into the Analysis of Conjoint Studies

Journal of marketing research, 1995-05, Vol.32 (2), p.152

1995

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Quality Perceptions and Asymmetric Switching Between Brands

Marketing science (Providence, R.I.), 1991-07, Vol.10 (3), p.185-204

1991

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Marketing models of consumer heterogeneity: Marketing and econometrics

Journal of econometrics, 1999, Vol.89 (1-2), p.57-78

1999

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Enzyme inhibition by derivatives of phenothiazine. V. Inhibition of rat-brain hexokinase by phenothiazone

Canadian journal of medical sciences, 1952-12, Vol.30 (6), p.549-551

1952

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A Bayesian Approach to Modeling Purchase Frequency

Marketing letters, 2003-02, Vol.14 (1), p.5-20

2003

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The binding of thiazines by proteins and nucleic acid

Archives of biochemistry and biophysics, 1952-07, Vol.38 (1), p.147-157

1952

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Bayesian Statistics and Marketing

A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules

Bayesian Statistics and Marketing

Modeling Interdependent Consumer Preferences

Marketing models of consumer heterogeneity

Product attributes and models of multiple discreteness

Modeling Consumer Demand for Variety

Multivariate Analysis of Multiple Response Data

A statistical trend analysis of ozonesonde data

A Dynamic Model of Purchase Timing with Application to Direct Marketing

Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach

Modeling Household Purchase Behavior with Logistic Normal Regression

The Value of Purchase History Data in Target Marketing

Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions

Measuring the Influence of Individual Preference Structures in Group Decision Making

On the Heterogeneity of Demand

Using Extremes to Design Products and Segment Markets

A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts

A Hierarchical Bayes Model of Primary and Secondary Demand

Incorporating Prior Knowledge into the Analysis of Conjoint Studies

Quality Perceptions and Asymmetric Switching Between Brands

Marketing models of consumer heterogeneity: Marketing and econometrics

Enzyme inhibition by derivatives of phenothiazine. V. Inhibition of rat-brain hexokinase by phenothiazone

A Bayesian Approach to Modeling Purchase Frequency

The binding of thiazines by proteins and nucleic acid

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