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E-Commerce Performance, Digital Marketing Capability and Supply Chain Capability within E-Commerce Platform: Longitudinal Study Before and After COVID-19

International Journal of Technology, 2021-04, Vol.12 (2), p.360

2021

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Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation

Information technology & people (West Linn, Or.), 2024-05, Vol.37 (4), p.1674-1695

2024

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Innovative Cryptocurrency Trade Websites' Marketing Strategy Refinement, via Digital Behavior

IEEE access, 2022, Vol.10, p.63163-63176

2022

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing: Exploring and Predicting Advertising Effectiveness

Journal of organizational and end user computing, 2024-01, Vol.36 (1), p.1-28

2024

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An integrated framework of digital content marketing implementation: an exploration of antecedents, processes, and consequences

Kybernetes, 2023-07

2023

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An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment

International journal of computational intelligence systems, 2023-08, Vol.16 (1), p.1-23, Article 125

2023

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Marketing Intelligence: Boom or Bust of Service Marketing?

International journal of interactive multimedia and artificial intelligence, 2022, Vol.7 (7), p.115-124

Lies, Jan

2022

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Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

1, 2020

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Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset

Processes, 2022-10, Vol.10 (10), p.1995

2022

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Identificar cuantas pymes de la localidad de Escárcega implementan estrategias de publicidad

Revista caribeña de ciencias sociales, 2020 (12)

2020

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Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools

International journal of enterprise information systems, 2019-07, Vol.15 (3), p.44-59

2019

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Digital Marketing Enhancement of Cryptocurrency Websites through Customer Innovative Data Process

Processes, 2022-05, Vol.10 (5), p.960

2022

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Setting the future of digital and social media marketing research: Perspectives and research propositions

International journal of information management, 2021-08, Vol.59, p.102168, Article 102168

2021

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The Implications of Digital Marketing and e-Commerce in the Tourism Sector Growth

Advances in Tourism, Technology and Smart Systems, p.161-170

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Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

FIIB business review, 2019-12, Vol.8 (4), p.279-291

Jain, Pooja

2019

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Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

International journal of information management, 2020-08, Vol.53, p.102103-13, Article 102103

2020

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Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

Journal of interactive marketing, 2016-05, Vol.34, p.37-48

2016

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APPLICATION OF MARKETING IN INTEREST AS A FACTOR OF DEVELOPMENT OF ENTERPRISES IN DIGITAL ECONOMY

Prizren Social Science Journal, 2018-01, Vol.2 (1), p.36-51

2018

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Search engine marketing is not all gold: Insights from Twitter and SEOClerks

International journal of information management, 2018-02, Vol.38 (1), p.107-116

2018

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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies

1, 2022

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Designing Digital Market Offerings: How Digital Ventures Navigate the Tension Between Generative Digital Technology and the Current Environment

MIS quarterly, 2022-09, Vol.45 (3), p.1453-1482

2022

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Predicting online shopping behaviour from clickstream data using deep learning

Expert systems with applications, 2020-07, Vol.150, p.113342, Article 113342

2020

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The Consumption of Advertising in the Digital Age: Attention and Ad Content

Management science, 2024-04, Vol.70 (4), p.2086-2106

2024

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Information technology and marketing: an important partnership for decades

Industrial management + data systems, 2021-02, Vol.121 (1), p.123-157

2021

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E-Commerce Performance, Digital Marketing Capability and Supply Chain Capability within E-Commerce Platform: Longitudinal Study Before and After COVID-19

Unpacking the privacy–personalisation paradox in GDPR-2018 regulated environments: consumer vulnerability and the curse of personalisation

Innovative Cryptocurrency Trade Websites' Marketing Strategy Refinement, via Digital Behavior

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing: Exploring and Predicting Advertising Effectiveness

An integrated framework of digital content marketing implementation: an exploration of antecedents, processes, and consequences

An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment

Marketing Intelligence: Boom or Bust of Service Marketing?

Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

Social Media Strategy Processes for Centralized Payment Network Firms after a War Crisis Outset

Identificar cuantas pymes de la localidad de Escárcega implementan estrategias de publicidad

Impact of Digital Marketing on Consumers' Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools

Digital Marketing Enhancement of Cryptocurrency Websites through Customer Innovative Data Process

Setting the future of digital and social media marketing research: Perspectives and research propositions

The Implications of Digital Marketing and e-Commerce in the Tourism Sector Growth

Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models

Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India

Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

APPLICATION OF MARKETING IN INTEREST AS A FACTOR OF DEVELOPMENT OF ENTERPRISES IN DIGITAL ECONOMY

Search engine marketing is not all gold: Insights from Twitter and SEOClerks

Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies

Designing Digital Market Offerings: How Digital Ventures Navigate the Tension Between Generative Digital Technology and the Current Environment

Predicting online shopping behaviour from clickstream data using deep learning

The Consumption of Advertising in the Digital Age: Attention and Ad Content

Information technology and marketing: an important partnership for decades

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