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Exploring the influence of regulatory fit on advertising effect - the moderating effect of consumer product knowledge

Journal of statistics & management systems, 2022-08, Vol.25 (6), p.1461-1477

2022

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The effect of product attributes, brand awareness and product knowledge on consumers - A case of Air Jordan retro shoes

Journal of statistics & management systems, 2021-07, Vol.24 (5), p.1151-1168

2021

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The effects of product categories, brand alliance fitness and personality traits on customer's brand attitude and purchase intentions: A case of Spotify

Journal of statistics & management systems, 2020-04, Vol.23 (3), p.677-693

2020

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Synthesis and study of N,N-disubstituted 4-[(4-aminophenyl)diazenyl]benzylidene-4′-alkylanilines

Liquid crystals, 2006-03, Vol.33 (3), p.289-293

2006

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Nanomaterials of Triazine-Based Dendrons: Convergent Synthesis and Their Physical Studies

Organic letters, 2006-04, Vol.8 (8), p.1541-1544

2006

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Synthesis and Study of an N,N-Disubstituted 4-[(4-Aminophenyl)diazenyl]benzaldehyde

Helvetica chimica acta, 2002-01, Vol.85 (1), p.108-114

2002

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Why we buy Line stickers?

Journal of statistics & management systems, 2018-10, Vol.21 (6), p.1131-1143

2018

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N,N-Disubstituted-4-aminophenylazostyrylformate derivatives: their synthesis, mesogenic behaviour and photostability

Liquid crystals, 2003-12, Vol.30 (12), p.1449-1454

2003

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Synthesis and study of N,N-disubstituted 4-aminophenylazobenzaldehydes

Liquid crystals, 2002-11, Vol.29 (11), p.1477-1482

2002

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The Effect of Advertising using Advertising Appeals, Pictures and Product Categories

Journal of statistics & management systems, 2014-01, Vol.17 (1), p.71-96

2014

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The Influence of Promotion Type and Advertising Appeal on the Brand Evaluation of Fruit Vinegars

Journal of statistics & management systems, 2014-01, Vol.17 (1), p.47-70

2014

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The Influence of the Brand Image and Information Involvement on the Evaluation of Brand Extension - The Case of Taiwan

Journal of statistics & management systems, 2013-09, Vol.16 (4-5), p.309-317

2013

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The influence of brand image and product knowledge in the advertising effect-take placement marketing movie as an example

Journal of statistics & management systems, 2012-07, Vol.15 (4-5), p.581-600

2012

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Formation of hexagonal columnar phases by heterocyclic pyrimidine derivatives

Liquid crystals, 2002-02, Vol.29 (2), p.237-242

2002

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Petrology and geochemistry at the Lower zone-Middle zone transition of the Panzhihua intrusion,SW China：Implications for differentiation and oxide ore genesis

Di xue qian yuan., 2013-09, Vol.4 (5), p.517-533

2013

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Late Mesozoic extensional tectonics of the Liaodong Peninsula massif：Response of crust to continental lithosphere destruction of the North China Craton

Science China. Earth sciences, 2011-06, Vol.54 (6), p.843-857

2011

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Synthesis of thiol-functionalized TiO2 nanocomposite and photocatalytic degradation for PAH under visible light irradiation

Chinese chemical letters, 2009-11, Vol.20 (11), p.1366-1370

2009

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Effect of weld reinforcement on axial plastic buckling of welded steel cylindrical shells

Journal of Zhejiang University. A. Science, 2012-02, Vol.13 (2), p.79-90

2012

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Strong Quantum Computational Advantage Using a Superconducting Quantum Processor

Physical review letters, 2021-10, Vol.127 (18), p.180501-180501, Article 180501

2021

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Tetra‐benzothiadiazole‐based [12]Cycloparaphenylene with Bright Emission and Its Supramolecular Assembly

Angewandte Chemie International Edition, 2020-11, Vol.59 (47), p.20868-20872

International ed. in English, 2020

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Low‐Threshold Bound State in the Continuum Lasers in Hybrid Lattice Resonance Metasurfaces

Laser & photonics reviews, 2021-10, Vol.15 (10), p.n/a

2021

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Deterministic optical control of room temperature multiferroicity in BiFeO3 thin films

Nature materials, 2019-06, Vol.18 (6), p.580-587

2019

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High Mobilities in Layered InSe Transistors with Indium‐Encapsulation‐Induced Surface Charge Doping

Advanced materials (Weinheim), 2018-11, Vol.30 (44), p.e1803690-n/a

2018

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Multi-targeting of functional cysteines in multiple conserved SARS-CoV-2 domains by clinically safe Zn-ejectors

Chemical science (Cambridge), 2020-09, Vol.11 (36), p.994-999

2020

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An Intelligent DNA Nanorobot for Autonomous Anticoagulation

Angewandte Chemie International Edition, 2020-09, Vol.59 (40), p.17697-17704

International ed. in English, 2020

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Exploring the influence of regulatory fit on advertising effect - the moderating effect of consumer product knowledge

The effect of product attributes, brand awareness and product knowledge on consumers - A case of Air Jordan retro shoes

The effects of product categories, brand alliance fitness and personality traits on customer's brand attitude and purchase intentions: A case of Spotify

Synthesis and study of N,N-disubstituted 4-[(4-aminophenyl)diazenyl]benzylidene-4′-alkylanilines

Nanomaterials of Triazine-Based Dendrons: Convergent Synthesis and Their Physical Studies

Synthesis and Study of an N,N-Disubstituted 4-[(4-Aminophenyl)diazenyl]benzaldehyde

Why we buy Line stickers?

N,N-Disubstituted-4-aminophenylazostyrylformate derivatives: their synthesis, mesogenic behaviour and photostability

Synthesis and study of N,N-disubstituted 4-aminophenylazobenzaldehydes

The Effect of Advertising using Advertising Appeals, Pictures and Product Categories

The Influence of Promotion Type and Advertising Appeal on the Brand Evaluation of Fruit Vinegars

The Influence of the Brand Image and Information Involvement on the Evaluation of Brand Extension - The Case of Taiwan

The influence of brand image and product knowledge in the advertising effect-take placement marketing movie as an example

Formation of hexagonal columnar phases by heterocyclic pyrimidine derivatives

Petrology and geochemistry at the Lower zone-Middle zone transition of the Panzhihua intrusion,SW China：Implications for differentiation and oxide ore genesis

Late Mesozoic extensional tectonics of the Liaodong Peninsula massif：Response of crust to continental lithosphere destruction of the North China Craton

Synthesis of thiol-functionalized TiO2 nanocomposite and photocatalytic degradation for PAH under visible light irradiation

Effect of weld reinforcement on axial plastic buckling of welded steel cylindrical shells

Strong Quantum Computational Advantage Using a Superconducting Quantum Processor

Tetra‐benzothiadiazole‐based [12]Cycloparaphenylene with Bright Emission and Its Supramolecular Assembly

Low‐Threshold Bound State in the Continuum Lasers in Hybrid Lattice Resonance Metasurfaces

Deterministic optical control of room temperature multiferroicity in BiFeO3 thin films

High Mobilities in Layered InSe Transistors with Indium‐Encapsulation‐Induced Surface Charge Doping

Multi-targeting of functional cysteines in multiple conserved SARS-CoV-2 domains by clinically safe Zn-ejectors

An Intelligent DNA Nanorobot for Autonomous Anticoagulation

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