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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Kosciolek, Szczepan

1, 2024

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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The Dynamics of Influencer Marketing: A Multidisciplinary Approach

1, 2023

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A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

International journal of environmental research and public health, 2022-07, Vol.19 (15), p.9263

2022

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Strategic Integrated Marketing Communications

Percy, Larry

Fourth edition, 2023

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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Foundations of management, 2023-01, Vol.15 (1), p.79-88

2023

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Integrated Marketing Communications in Football

Manoli, Argyro Elisavet

1, 2022

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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.210-227

2021

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Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence

1st ed. 2022., 2021

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Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective

International review of management and marketing, 2023-03, Vol.13 (2), p.36-46

2023

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Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic

Sustainability, 2019, Vol.11 (8), p.2302

2019

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The Dark Side of Marketing Communications: Critical Marketing Perspectives

1st, 2021

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From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

Social Computing and Social Media. Human Behavior, p.190-199

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Building Corporate Identity, Image and Reputation in the Digital Era

1, 2022

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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Landa, Robin

1, 2022

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The Routledge Companion to Strategic Marketing

1st edition, 2021

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Development of interaction management tools in B2B markets

Вестник университета, 2024-03 (2), p.115-123

2024

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Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business

Bìznes ìnform (Multilingual ed.), 2022-06, Vol.6 (533), p.137-142

2022

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Introduction to Advertising: Understanding and Managing the Advertising Process

Mogaji, Emmanuel

1st, 2021

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Principles of Strategic Communication

1st, 2021

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Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

Journal of Eastern European and Central Asian research, 2021-01, Vol.8 (2), p.160-170

2021

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ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

E+M ekonomie a management, 2021-10, Vol.24 (4), p.189-205

2021

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Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh

Sustainability, 2019-01, Vol.11 (2), p.555

2019

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Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508

Miliopoulou, Georgia-Zozeta

2019

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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

Strategic Integrated Marketing Communications

Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Integrated Marketing Communications in Football

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence

Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective

Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic

The Dark Side of Marketing Communications: Critical Marketing Perspectives

From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

Building Corporate Identity, Image and Reputation in the Digital Era

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

The Routledge Companion to Strategic Marketing

Integrating online communities within business-to-business marketing communications: an exploratory study

Development of interaction management tools in B2B markets

Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business

Introduction to Advertising: Understanding and Managing the Advertising Process

Principles of Strategic Communication

Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh

Revisiting product classification to examine content marketing practices

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