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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Foundations of management, 2023-01, Vol.15 (1), p.79-88

2023

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Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic

Sustainability, 2019, Vol.11 (8), p.2302

2019

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Integrated marketing communication: making it work at a strategic level

The Journal of Business Strategy, 2015-07, Vol.36 (4), p.34-39

2015

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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation

Journal of research in interactive marketing, 2020-11, Vol.14 (4), p.431-459

2020

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770

2015

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The usage of digital marketing channels in SMEs

Journal of small business and enterprise development, 2015-11, Vol.22 (4), p.633-651

2015

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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288

2017

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The impact of storytelling in creating firm and customer connections in online environments

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.104-124

2021

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Retailing in the 21st Century: Current and Future Trends

2. Aufl., 2010

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Model of Marketing Communications Effectiveness in the Business-to-Business Markets

Ekonomska istraživanja, 2012, Vol.25 (sup1), p.364-388

2012

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Planning a goal-oriented B2B content marketing strategy

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.1007-1020

2020

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Adoption of digital technology and investigation of the impact in the marketing industry for marketing communication professionals: the case study of Cyprus and Greece

International journal of technology enhanced learning, 2024, Vol.16 (2), p.173-191

2024

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ASPEKTY MARKETINGOVÉ KOMUNIKACE VYSOKÉ ŠKOLY VZHLEDEM K ZÍSKANÍ NOVÝCH ZÁKAZNÍKŮ

E+M ekonomie a management, 2011, Vol.14 (3), p.100-116

2011

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Preferences of Generations of Customers in Slovakia in the Field of Marketing Communication and Their Impact on Consumer Behaviour

Administrative sciences, 2024-09, Vol.14 (9), p.224

2024

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Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers

Marketing intelligence & planning, 2016-01, Vol.34 (1), p.19-40

2016

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Integrated marketing communication – from an instrumental to a customer-centric perspective

European journal of marketing, 2017-01, Vol.51 (3), p.464-489

2017

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A study on the promotional mix of pre-service in the view of service design

Industrial management + data systems, 2019-09, Vol.119 (8), p.1669-1690

2019

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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

1, 2011

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Consumer Perception of Modern and Traditional Forms of Advertising

Sustainability, 2020-12, Vol.12 (23), p.9996

2020

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Fake news and brand management: a Delphi study of impact, vulnerability and mitigation

The journal of product & brand management, 2020-03, Vol.29 (2), p.246-254

2020

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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

Sustainability, 2022-02, Vol.14 (3), p.1228

2022

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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic

Integrated marketing communication: making it work at a strategic level

The Impact of Different Touchpoints on Brand Consideration

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation

The role of digital channels in industrial marketing communications

Analysis of content creation in social media by B2B companies

The usage of digital marketing channels in SMEs

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

The impact of storytelling in creating firm and customer connections in online environments

Retailing in the 21st Century: Current and Future Trends

Model of Marketing Communications Effectiveness in the Business-to-Business Markets

Planning a goal-oriented B2B content marketing strategy

Adoption of digital technology and investigation of the impact in the marketing industry for marketing communication professionals: the case study of Cyprus and Greece

ASPEKTY MARKETINGOVÉ KOMUNIKACE VYSOKÉ ŠKOLY VZHLEDEM K ZÍSKANÍ NOVÝCH ZÁKAZNÍKŮ

Preferences of Generations of Customers in Slovakia in the Field of Marketing Communication and Their Impact on Consumer Behaviour

Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers

Integrated marketing communication – from an instrumental to a customer-centric perspective

A study on the promotional mix of pre-service in the view of service design

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

Consumer Perception of Modern and Traditional Forms of Advertising

Fake news and brand management: a Delphi study of impact, vulnerability and mitigation

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

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