UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Enlightening the brand building–audience response link

The journal of brand management, 2023-11, Vol.30 (6), p.550-566

Veloutsou, Cleopatra

2023

Volltextzugriff (PDF)

Building and leveraging sports brands: evidence from 50 years of German professional soccer

Journal of the Academy of Marketing Science, 2018-07, Vol.46 (4), p.591-611

2018

Volltextzugriff (PDF)

EFFECTS OF BRAND EXPERIENCE, BRAND IMAGE AND BRAND TRUST ON BRAND BUILDING PROCESS: THE CASE OF CHINESE MILLENNIAL GENERATION CONSUMERS

Journal of international studies (Kyiv), 2019, Vol.12 (3), p.9-21

2019

Volltextzugriff (PDF)

Fashioning a Global City: Global City Brand Channels in the Fashion and Design Industries

Regional studies, 2010-08, Vol.44 (7), p.889-904

2010

Volltextzugriff (PDF)

Triad theory of hotel managerial leadership, employee brand-building behavior, and guest images of luxury-hotel brands

International journal of contemporary hospitality management, 2016-01, Vol.28 (9), p.1826-1847

2016

Volltextzugriff (PDF)

Branding Strategies of Born Globals

Journal of international entrepreneurship, 2005-09, Vol.3 (3), p.199-222

Gabrielsson, Mika

2005

Volltextzugriff (PDF)

Branding and the Cyprus wine industry

The journal of brand management, 2008-12, Vol.16 (3), p.145-159

2008

Volltextzugriff (PDF)

Product Placement: A Smart Marketing Tool Shifting a Company to the Next Competitive Level

Journal of competitiveness, 2013-12, Vol.5 (4), p.98-114

2013

Volltextzugriff (PDF)

Building a corporate brand: The internal brand building process in Swedish service firms

The journal of brand management, 2008-08, Vol.16 (1-2), p.40-50

2008

Volltextzugriff (PDF)

Capturing the essence of a brand from its history: The case of Scottish tourism marketing

The journal of brand management, 2005-11, Vol.13 (2), p.134-147

2005

Volltextzugriff (PDF)

A Consumer Perspective on Foreign Market Entry: Building Brands Through Brand Alliances

Journal of international consumer marketing, 1999-09, Vol.11 (2), p.39-58

1999

Volltextzugriff (PDF)

SPANISH HOLIDAY BRANDS: Comparative Analysis of 10 Destinations

Tourism Branding: Communities in Action, 2009, Vol.1, p.119-131

2009

Volltextzugriff (PDF)

Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity

Strategic Innovative Marketing, p.189-195

Volltextzugriff (PDF)

Vintage Fashion Retailing: Building the Store Brand

Contemporary Case Studies on Fashion Production, Marketing and Operations, 2017, p.59-71

2017

Volltextzugriff (PDF)

The spillover effect of supportive leadership on brand image through employee brand building behavior

ICSSSM11, 2011, p.1-6

2011

Volltextzugriff (PDF)

Green hotel adoption: a personal choice or social pressure?

International journal of contemporary hospitality management, 2019-09, Vol.31 (8), p.3287-3305

2019

Volltextzugriff (PDF)

THE ROLE OF EXPERIENTIAL MARKETING TOWARDS PURCHASE INTENTION IN VERTICAL BUILDING PROPERTY MEDIATED BY BRAND IMAGE AND BRAND AWARENESS

Jurnal Aplikasi Manajemen, 2024-03, Vol.22 (1)

2024

Volltextzugriff (PDF)

Examining the impact of environmentally sustainable practices on hotel brand equity: a case of Bangalore hotels

Environment, development and sustainability, 2022-04, Vol.24 (4), p.5764-5782

2022

Volltextzugriff (PDF)

Cross-Border E-Commerce Brand Internationalization: An Online Review Evaluation Based on Kano Model

Sustainability, 2022-10, Vol.14 (20), p.13127

2022

Volltextzugriff (PDF)

Mapping the role of public actors in the constitution of place brand publics in social media

Place branding and public diplomacy, 2024-09, Vol.20 (3), p.322-334

2024

Volltextzugriff (PDF)

The Role of Skepticism and Transparency in Shaping Green Brand Authenticity and Green Brand Evangelism

Sustainability, 2022-12, Vol.14 (23), p.16191

2022

Volltextzugriff (PDF)

The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient’s

Quality-Access to Success, 2024-01, Vol.25 (198)

2024

Volltextzugriff (PDF)

When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?

Journal of marketing research, 2009-10, Vol.46 (5), p.597-611

2009

Volltextzugriff (PDF)

Dynamic Modeling for Apartment Brand Management in the Housing Market

International journal of strategic property management, 2017-12, Vol.21 (4), p.357-370

2017

Volltextzugriff (PDF)

Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system

Electronic commerce research, 2016-06, Vol.16 (2), p.189-216

2016

Volltextzugriff (PDF)

1 – 25 von 214

Suche als RSS-Feed

Aktive Filter

ThemaBrand Image

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(50)
Mit Volltextzugriff
(152)

Publikationsform

1 weiteren anzeigen...

Weniger anzeigen...

Sprache

Englisch
(213)
Polnisch
(1)

Erscheinungsjahr

n.n

Thema

14 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

5 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Enlightening the brand building–audience response link

Building and leveraging sports brands: evidence from 50 years of German professional soccer

EFFECTS OF BRAND EXPERIENCE, BRAND IMAGE AND BRAND TRUST ON BRAND BUILDING PROCESS: THE CASE OF CHINESE MILLENNIAL GENERATION CONSUMERS

Fashioning a Global City: Global City Brand Channels in the Fashion and Design Industries

Triad theory of hotel managerial leadership, employee brand-building behavior, and guest images of luxury-hotel brands

Branding Strategies of Born Globals

Branding and the Cyprus wine industry

Product Placement: A Smart Marketing Tool Shifting a Company to the Next Competitive Level

Building a corporate brand: The internal brand building process in Swedish service firms

Capturing the essence of a brand from its history: The case of Scottish tourism marketing

A Consumer Perspective on Foreign Market Entry: Building Brands Through Brand Alliances

SPANISH HOLIDAY BRANDS: Comparative Analysis of 10 Destinations

Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity

Vintage Fashion Retailing: Building the Store Brand

The spillover effect of supportive leadership on brand image through employee brand building behavior

Green hotel adoption: a personal choice or social pressure?

THE ROLE OF EXPERIENTIAL MARKETING TOWARDS PURCHASE INTENTION IN VERTICAL BUILDING PROPERTY MEDIATED BY BRAND IMAGE AND BRAND AWARENESS

Examining the impact of environmentally sustainable practices on hotel brand equity: a case of Bangalore hotels

Cross-Border E-Commerce Brand Internationalization: An Online Review Evaluation Based on Kano Model

Mapping the role of public actors in the constitution of place brand publics in social media

The Role of Skepticism and Transparency in Shaping Green Brand Authenticity and Green Brand Evangelism

The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient’s

When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?

Dynamic Modeling for Apartment Brand Management in the Housing Market

Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system

Aktive Filter

Suchergebnisse filtern