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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

Management science, 2003-01, Vol.49 (1), p.1-20

2003

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Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time

Journal of marketing, 2012-05, Vol.76 (3), p.96-111

2012

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Video Content Marketing: The Making of Clips

Journal of marketing, 2018-07, Vol.82 (4), p.86-101

2018

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Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

Journal of marketing, 2015-01, Vol.79 (1), p.44-63

2015

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Does Agritourism Enhance Farm Profitability

Journal of agricultural and resource economics, 2014-04, Vol.39 (1), p.69-87

2014

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Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation

MIS quarterly, 2016-12, Vol.40 (4), p.911-940

2016

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Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Journal of marketing, 2014-03, Vol.78 (2), p.52-68

2014

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STAY AWAY FROM ME: Examining the Determinants of Consumer Avoidance of Personalized Advertising

Journal of advertising, 2012-03, Vol.41 (1), p.59-76

2012

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“Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies

Tobacco control, 2016-07, Vol.25 (4), p.430-436

2016

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The dark side of bilateral encroachment within a supply chain

The Journal of the Operational Research Society, 2022-03, Vol.73 (4), p.811-821

2022

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ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION

Journal of marketing theory and practice, 2018-04, Vol.26 (1-2), p.4-22

2018

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The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Journal of marketing, 2003-01, Vol.67 (1), p.77-99

2003

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Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

Information systems research, 2004-12, Vol.15 (4), p.336-355

2004

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How Targeting Affects Customer Search: A Field Experiment

Management science, 2017-07, Vol.63 (7), p.2353-2364

Fong, Nathan M.

2017

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The Ethical Challenges of Direct-to-Consumer Genetic Testing

Journal of business ethics, 2008-01, Vol.77 (1), p.17-31

2008

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Unshrouding: Evidence from Bank Overdrafts in Turkey

The Journal of finance (New York), 2018-04, Vol.73 (2), p.481-522

2018

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Recommendation Systems with Purchase Data

Journal of marketing research, 2008-02, Vol.45 (1), p.77-93

Bodapati, Anand V.

2008

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Direct marketing channel choices among US farmers: evidence from the Local Food Marketing Practices Survey

Renewable agriculture and food systems, 2020-10, Vol.35 (5), p.475-489

2020

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Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

Journal of marketing, 2008-05, Vol.72 (3), p.82-93

2008

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Tobacco industry marketing: an analysis of direct mail coupons and giveaways

Tobacco control, 2015-09, Vol.24 (5), p.505-508

2015

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On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Journal of marketing, 2000-10, Vol.64 (4), p.17-35

2000

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The Option Value of Returns: Theory and Empirical Evidence

Marketing science (Providence, R.I.), 2009-05, Vol.28 (3), p.405-423

2009

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Sales performance of direct food marketers: African American‐led operations

Applied economic perspectives and policy, 2024-03, Vol.46 (1), p.255-274

2024

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Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations

Journal of public policy & marketing, 2008-10, Vol.27 (2), p.131-148

2008

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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time

Video Content Marketing: The Making of Clips

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

Does Agritourism Enhance Farm Profitability

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

STAY AWAY FROM ME: Examining the Determinants of Consumer Avoidance of Personalized Advertising

“Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies

The dark side of bilateral encroachment within a supply chain

ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

How Targeting Affects Customer Search: A Field Experiment

The Ethical Challenges of Direct-to-Consumer Genetic Testing

Unshrouding: Evidence from Bank Overdrafts in Turkey

Recommendation Systems with Purchase Data

Direct marketing channel choices among US farmers: evidence from the Local Food Marketing Practices Survey

Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”

Tobacco industry marketing: an analysis of direct mail coupons and giveaways

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

The Option Value of Returns: Theory and Empirical Evidence

Sales performance of direct food marketers: African American‐led operations

Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations

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