Sortiert nach
The Journal of business & industrial marketing, 2003-02, Vol.18 (1), p.40-58
2003
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The Journal of services marketing, 1996-02, Vol.10 (1), p.6-21
1996
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The Journal of services marketing, 1999-08, Vol.13 (4/5), p.390-406
1999
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The Journal of services marketing, 1998-12, Vol.12 (6), p.426-440
1998
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Journal of advertising, 2000-06, Vol.29 (2), p.45-60
2000
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Journal of advertising, 1995-10, Vol.24 (3), p.69-75
1995
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Journal of advertising, 2007-04, Vol.36 (1), p.5-5
2007
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Health marketing quarterly, 2016-10, Vol.33 (4), p.353-368
2016
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Journal of current issues and research in advertising, , Vol.26 (1), p.37-45
Link zum Volltext
International journal of electronic commerce, 2002-10, Vol.7 (1), p.135-150
2002
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Measuring Involvement With the Service: A Further Investigation of Scale Validity and Dimensionality
2006
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Journal of advertising, 1997-12, Vol.26 (4), p.1-6
1997
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Journal of business research, 1994-05, Vol.30 (1), p.63-74
1994
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Marketing theory, 2005-03, Vol.5 (1), p.5-6
2005
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Journal of current issues and research in advertising, 2007-03, Vol.29 (1), p.67-80
2007
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The Journal of services marketing, 2002-07, Vol.16 (5), p.390
2002
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Journal of retailing, 1997-06, Vol.73 (2), p.211-233
1997
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Services marketing quarterly, 2006-01, Vol.27 (1), p.1-22
2006
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Journal of current issues and research in advertising, 1996-03, Vol.18 (1), p.67-79
1996
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Journal of business research, 2013-03, Vol.66 (3), p.328-335
2013
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Journal of advertising, 2012-12, Vol.41 (4), p.85-102
2012
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The Service industries journal, 2015-09, Vol.35 (11-12), p.633-654
2015
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Journal of marketing management, 2013-01, Vol.29 (1-2), p.105-121
2013
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International journal of production economics, 2008-05, Vol.113 (1), p.205-222
2008
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Journal of marketing theory and practice, 2013-04, Vol.21 (2), p.211-220
2013
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