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Attachment–aversion (AA) model of customer–brand relationships

Journal of consumer psychology, 2013-04, Vol.23 (2), p.229-248

2013

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The role of brand logos in firm performance

Journal of business research, 2013-02, Vol.66 (2), p.180-187

2013

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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Journal of consumer psychology, 2005, Vol.15 (1), p.77-91

2005

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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Journal of business research, 2023-11, Vol.168, p.114240, Article 114240

2023

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Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Journal of consumer psychology, 2008-10, Vol.18 (4), p.281-291

2008

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Two types of attractive research: Cute research and beautiful research

Journal of consumer psychology, 2012-07, Vol.22 (3), p.299-302

Park, C. Whan

2012

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From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Journal of consumer psychology, 2013-04, Vol.23 (2), p.269-274

2013

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Paying before consuming: Examining the robustness of consumers’ preference for prepayment

Journal of retailing, 2006-01, Vol.82 (3), p.165-175

2006

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Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Journal of consumer psychology, 1997, Vol.6 (2), p.119-140

1997

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Creating Cultural Meaning in Products and Brands: A Psychological Perspective

Journal of consumer psychology, 2019-07, Vol.29 (3), p.555-562

2019

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Strategic benefits of low fit brand extensions: When and why?

Journal of consumer psychology, 2015-10, Vol.25 (4), p.577-595

2015

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What is JCP's Next Move?

Journal of consumer psychology, 2012-10, Vol.22 (4), p.471-472

Park, C. Whan

2012

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Corrigendum to “Two types of attractive research: Cute research and beautiful research” [Journal of Consumer Psychology 22 (2012) 299–302]

Journal of consumer psychology, 2012-10, Vol.22 (4), p.605-605

Park, C. Whan

2012

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Announcement

Journal of consumer psychology, 2010-04, Vol.20 (2), p.103-104

Park, C. Whan

2010

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Announcement

Journal of consumer psychology, 2010-04, Vol.20 (2), p.103-104

Park, C. Whan

2010

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Goals for Short Articles

Journal of consumer psychology, 2009-10, Vol.19 (4), p.570-573

Park, C. Whan

2009

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Announcement

Journal of consumer psychology, 2010, Vol.20 (2), p.103-104

Park, C. Whan

2010

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Editorial: Goals for Short Articles

Journal of consumer psychology, 2009-10, Vol.19 (4), p.570-573

Park, C. Whan

2009

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Announcement

Journal of consumer psychology, 2009-10, Vol.19 (4), p.567-569

Park, C. Whan

2009

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Announcement

Journal of consumer psychology, 2009-10, Vol.19 (4), p.567-569

Park, C. Whan

2009

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An extraordinary journal for extraordinary ideas

Journal of consumer psychology, 2008-10, Vol.18 (4), p.239-241

Park, C. Whan

2008

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PII: S1057-7408(09)00044-8

Journal of consumer psychology, 2009, Vol.19 (4), p.567-569

Park, C. Whan

2009

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Evaluating the effects of advertising and sales promotion campaigns

Industrial marketing management, 1988-05, Vol.17 (2), p.129-140

1988

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A Seven-Point Scale and a Decision-Maker's Simplifying Choice Strategy: An Operationalized Satisficing-Plus Model

Organizational behavior and human decision processes, 1978-04, Vol.21 (2), p.252

Park, C Whan

1978

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Prognosis of Variant Angina Manifesting as Aborted Sudden Cardiac Death

Journal of the American College of Cardiology, 2016-07, Vol.68 (2), p.137-145

2016

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Attachment–aversion (AA) model of customer–brand relationships

The role of brand logos in firm performance

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Two types of attractive research: Cute research and beautiful research

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Paying before consuming: Examining the robustness of consumers’ preference for prepayment

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Creating Cultural Meaning in Products and Brands: A Psychological Perspective

Strategic benefits of low fit brand extensions: When and why?

What is JCP's Next Move?

Corrigendum to “Two types of attractive research: Cute research and beautiful research” [Journal of Consumer Psychology 22 (2012) 299–302]

Announcement

Announcement

Goals for Short Articles

Announcement

Editorial: Goals for Short Articles

Announcement

Announcement

An extraordinary journal for extraordinary ideas

PII: S1057-7408(09)00044-8

Evaluating the effects of advertising and sales promotion campaigns

A Seven-Point Scale and a Decision-Maker's Simplifying Choice Strategy: An Operationalized Satisficing-Plus Model

Prognosis of Variant Angina Manifesting as Aborted Sudden Cardiac Death

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