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The Power of a Good Logo

MIT Sloan management review, 2014-12, Vol.55 (2), p.10

2014

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Brand Attachment: Theory and Practice

Advances in Consumer Research, 2016, Vol.44, p.3-6

Park, Whan C

2016

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Self-Perceived Knowledge: Some Effects on Information Processing for a Choice Task

The American journal of psychology, 1988-10, Vol.101 (3), p.401-424

1988

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Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation

Advances in Consumer Research, 2004, Vol.32, p.137

2004

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Pricing Considerations for Brand Extensions: The Effects of Extension, Direction, Emotional Strength, and Perceived Similarity

Advances in consumer research, 1999-01, Vol.26, p.343

1999

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Disscussant Comments: Context Effects on Consumer Goals, Brand Awareness, and Decision-Making

Advances in consumer research, 1993-01, Vol.20, p.395

Park, C Whan

1993

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Influencing Categorization and Consideration Sets Through Advertising

Advances in consumer research, 1999-01, Vol.26, p.133

1999

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Subjective and Objective Knowledge and their Consequences: Limits of Experimental Approaches

Advances in consumer research, 1995-01, Vol.22

1995

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The Effectiveness of Composite Branding Strategies

Advances in consumer research, 1997-01, Vol.24, p.251

1997

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The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions

Advances in consumer research, 1993, Vol.20, p.28

1993

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The Impact of Concurrent Verbal Protocols on Encoding and Retrieval

Advances in consumer research, 1995-01, Vol.22

1995

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Strategic Use of Branding Decisions for Inducing Positive Reciprocity Effects

Advances in consumer research, 1995-01, Vol.22

1995

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Knowledge and Knowledge of Knowledge: What We Know, What We Think We Know, and Why The Difference Makes a Difference

Advances in consumer research, 1992-01, Vol.19, p.190

1992

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"The Effect of TV Program Involvement on Involvement with Commercials"

Advances in consumer research, 1986-01, Vol.13, p.544

1986

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Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know

Advances in consumer research, 1992-01, Vol.19, p.193

1992

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Memory Structure of Brand Names

Advances in consumer research, 1989-01, Vol.16, p.726

1989

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The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory

Advances in consumer research, 1994-01, Vol.21, p.583

1994

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Types And Levels Of Involvement And Brand Attitude Formation

Advances in consumer research, 1983-01, Vol.10, p.320

1983

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A Situational Analysis of Communication Effect: A New Product Purchase by Mail Order

Advances in consumer research, 1980-01, Vol.7, p.650

1980

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The Identification of Consumer Judgmental Combination Rules: Statistical Prediction vs. Structured Protocol

Advances in consumer research, 1976-01, Vol.3, p.184

1976

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The Elusive Role of Price in Brand Choice Behavior

Advances in consumer research, 1982-01, Vol.9, p.201

1982

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"Viewer Processing of Commercial Messages: Context and Involvement"

Advances in consumer research, 1985-01, Vol.12, p.351

1985

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Trial of Everolimus-Eluting Stents or Bypass Surgery for Coronary Disease

The New England journal of medicine, 2015-03, Vol.372 (13), p.1204-1212

2015

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Prognosis of Variant Angina Manifesting as Aborted Sudden Cardiac Death

Journal of the American College of Cardiology, 2016-07, Vol.68 (2), p.137-145

2016

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Protective role of endogenous plasmalogens against hepatic steatosis and steatohepatitis in mice

Hepatology (Baltimore, Md.), 2017-08, Vol.66 (2), p.416-431

2017

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The Power of a Good Logo

Brand Attachment: Theory and Practice

Self-Perceived Knowledge: Some Effects on Information Processing for a Choice Task

Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation

Pricing Considerations for Brand Extensions: The Effects of Extension, Direction, Emotional Strength, and Perceived Similarity

Disscussant Comments: Context Effects on Consumer Goals, Brand Awareness, and Decision-Making

Influencing Categorization and Consideration Sets Through Advertising

Subjective and Objective Knowledge and their Consequences: Limits of Experimental Approaches

The Effectiveness of Composite Branding Strategies

The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions

The Impact of Concurrent Verbal Protocols on Encoding and Retrieval

Strategic Use of Branding Decisions for Inducing Positive Reciprocity Effects

Knowledge and Knowledge of Knowledge: What We Know, What We Think We Know, and Why The Difference Makes a Difference

"The Effect of TV Program Involvement on Involvement with Commercials"

Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know

Memory Structure of Brand Names

The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory

Types And Levels Of Involvement And Brand Attitude Formation

A Situational Analysis of Communication Effect: A New Product Purchase by Mail Order

The Identification of Consumer Judgmental Combination Rules: Statistical Prediction vs. Structured Protocol

The Elusive Role of Price in Brand Choice Behavior

"Viewer Processing of Commercial Messages: Context and Involvement"

Trial of Everolimus-Eluting Stents or Bypass Surgery for Coronary Disease

Prognosis of Variant Angina Manifesting as Aborted Sudden Cardiac Death

Protective role of endogenous plasmalogens against hepatic steatosis and steatohepatitis in mice

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