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Attachment–aversion (AA) model of customer–brand relationships

Journal of consumer psychology, 2013-04, Vol.23 (2), p.229-248

2013

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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of marketing, 2010-11, Vol.74 (6), p.1-17

2010

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The role of brand logos in firm performance

Journal of business research, 2013-02, Vol.66 (2), p.180-187

2013

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Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Journal of marketing, 2018-07, Vol.82 (4), p.70-85

2018

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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Journal of consumer psychology, 2005, Vol.15 (1), p.77-91

2005

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What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

The Journal of consumer research, 2006-06, Vol.33 (1), p.16-18

2006

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Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Journal of marketing research, 2001-02, Vol.38 (1), p.73-85

2001

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Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Journal of the Association for Consumer Research, 2018-04, Vol.3 (2), p.123-129

2018

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Brand-self connections and brand prominence as drivers of employee brand attachment

AMS review, 2018-12, Vol.8 (3-4), p.128-146

2018

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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Journal of business research, 2023-11, Vol.168, p.114240, Article 114240

2023

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Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Journal of consumer psychology, 2008-10, Vol.18 (4), p.281-291

2008

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Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

The Journal of consumer research, 2007-03, Vol.33 (4), p.479-489

2007

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Incommensurate Resources: Not Just More of the Same

Journal of marketing research, 2003-02, Vol.40 (1), p.26-38

2003

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Two types of attractive research: Cute research and beautiful research

Journal of consumer psychology, 2012-07, Vol.22 (3), p.299-302

Park, C. Whan

2012

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Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of marketing research, 2010-12, Vol.47 (6), p.1114-1128

2010

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From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Journal of consumer psychology, 2013-04, Vol.23 (2), p.269-274

2013

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The Power of a Good Logo

MIT Sloan management review, 2014-12, Vol.55 (2), p.10

2014

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Les liens attachants : mesurer la force de l'attachement émotionnel des consommateurs à la marque

Recherche et applications en marketing, 2005-03, Vol.20 (1), p.79-98

2005

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Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Journal of marketing research, 2000-05, Vol.37 (2), p.187-202

2000

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Paying before consuming: Examining the robustness of consumers’ preference for prepayment

Journal of retailing, 2006-01, Vol.82 (3), p.165-175

2006

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The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

Journal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1245-1265

2023

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Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Journal of marketing research, 1996-11, Vol.33 (4), p.453

1996

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Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Journal of consumer psychology, 1997, Vol.6 (2), p.119-140

1997

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Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

Journal of advertising, 2002-12, Vol.31 (4), p.15-26

2002

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The Effects of Brand Extensions on Market Share and Advertising Efficiency

Journal of marketing research, 1992-08, Vol.29 (3), p.296

1992

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Attachment–aversion (AA) model of customer–brand relationships

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

The role of brand logos in firm performance

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Brand-self connections and brand prominence as drivers of employee brand attachment

Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Incommensurate Resources: Not Just More of the Same

Two types of attractive research: Cute research and beautiful research

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

The Power of a Good Logo

Les liens attachants : mesurer la force de l'attachement émotionnel des consommateurs à la marque

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Paying before consuming: Examining the robustness of consumers’ preference for prepayment

The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

The Effects of Brand Extensions on Market Share and Advertising Efficiency

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