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International journal of pharmaceutical and healthcare marketing, 2016-06, Vol.10 (2), p.130-147
2016
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Journal of advertising, 2005-04, Vol.34 (1), p.65-86
2005
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The Journal of services marketing, 1996-08, Vol.10 (4), p.6-22
1996
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Journal of foodservice business research, 2022-10, Vol.ahead-of-print (ahead-of-print), p.1-28
2022
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The Journal of consumer marketing, 1999, Vol.16 (1), p.42-57
1999
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The Journal of consumer marketing, 2007-01, Vol.24 (1), p.5-7
2007
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Journal of advertising, 2002-10, Vol.31 (3), p.v-v
2002
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The Journal of business & industrial marketing, 2003-02, Vol.18 (1), p.40-58
2003
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The Journal of services marketing, 1996-02, Vol.10 (1), p.6-21
1996
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The Journal of services marketing, 1999-08, Vol.13 (4/5), p.390-406
1999
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The Journal of services marketing, 1998-12, Vol.12 (6), p.426-440
1998
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Journal of advertising, 2007-04, Vol.36 (1), p.5-5
2007
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Health marketing quarterly, 2016-10, Vol.33 (4), p.353-368
2016
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Journal of current issues and research in advertising, , Vol.26 (1), p.37-45
Link zum Volltext
Marketing theory, 2005-03, Vol.5 (1), p.5-6
2005
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Journal of current issues and research in advertising, 2007-03, Vol.29 (1), p.67-80
2007
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The Journal of services marketing, 2002-07, Vol.16 (5), p.390
2002
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Services marketing quarterly, 2006-01, Vol.27 (1), p.1-22
2006
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Journal of current issues and research in advertising, 2002-03, Vol.24 (1), p.25-37
2002
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Journal of current issues and research in advertising, 1996-09, Vol.18 (2), p.27-38
1996
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Journal of current issues and research in advertising, 1996-03, Vol.18 (1), p.67-79
1996
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International journal of production economics, 2008-05, Vol.113 (1), p.205-222
2008
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The Journal of business strategy, 2016-05, Vol.37 (3), p.37-43
2016
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Journal of promotion management, 2013-01, Vol.19 (1), p.17-37
2013
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Journal of promotion management, 2009-10, Vol.15 (3), p.341-356
2009
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