UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication

The Journal of consumer research, 2017-10, Vol.44 (3), p.692-716

Pieters, Rik

2017

Volltextzugriff (PDF)

The biasing effect of common method variance: some clarifications

Journal of the Academy of Marketing Science, 2021-03, Vol.49 (2), p.221-235

2021

Volltextzugriff (PDF)

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data

Management science, 2013-05, Vol.59 (5), p.1009-1026

2013

Volltextzugriff (PDF)

Emotion-Induced Engagement in Internet Video Advertisements

Journal of marketing research, 2012-04, Vol.49 (2), p.144-159

2012

Volltextzugriff (PDF)

The Stopping Power of Advertising: Measures and Effects of Visual Complexity

Journal of marketing, 2010-09, Vol.74 (5), p.48-60

2010

Volltextzugriff (PDF)

Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines

Journal of marketing research, 2022-10, Vol.59 (5), p.941-962

2022

Volltextzugriff (PDF)

Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

Journal of marketing research, 2023-08, Vol.60 (4), p.625-645

2023

Volltextzugriff (PDF)

New Empirical Generalizations on the Determinants of Price Elasticity

Journal of marketing research, 2005-05, Vol.42 (2), p.141-156

2005

Volltextzugriff (PDF)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Journal of marketing, 2004-04, Vol.68 (2), p.36-50

2004

Volltextzugriff (PDF)

Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle

The Journal of consumer research, 2013-12, Vol.40 (4), p.615-631

Pieters, Rik

2013

Volltextzugriff (PDF)

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred

Marketing science (Providence, R.I.), 2015-01, Vol.34 (1), p.134-143

2015

Volltextzugriff (PDF)

Goal Control of Attention to Advertising: The Yarbus Implication

The Journal of consumer research, 2007-08, Vol.34 (2), p.224-233

2007

Volltextzugriff (PDF)

Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

Journal of marketing research, 2009-10, Vol.46 (5), p.669-681

2009

Volltextzugriff (PDF)

Online Advertising Suppresses Visual Competition during Planned Purchases

The Journal of consumer research, 2021-10, Vol.48 (3), p.374-393

2021

Volltextzugriff (PDF)

When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

Journal of marketing research, 2012-02, Vol.49 (1), p.83-91

2012

Volltextzugriff (PDF)

Copy Alert: A Method and Metric to Detect Visual Copycat Brands

Journal of marketing research, 2014-02, Vol.51 (1), p.1-13

2014

Volltextzugriff (PDF)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time

Journal of marketing, 2003-04, Vol.67 (2), p.123-139

2003

Volltextzugriff (PDF)

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique

Journal of marketing research, 2019-06, Vol.56 (3), p.345-360

2019

Volltextzugriff (PDF)

Optimal Feature Advertising Design Under Competitive Clutter

Management science, 2007-11, Vol.53 (11), p.1815-1828

2007

Volltextzugriff (PDF)

Ad Gist: Ad Communication in a Single Eye Fixation

Marketing science (Providence, R.I.), 2012-01, Vol.31 (1), p.59-73

2012

Volltextzugriff (PDF)

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

Marketing science (Providence, R.I.), 2000-11, Vol.19 (4), p.297-312

2000

Volltextzugriff (PDF)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value

Journal of marketing research, 2003-11, Vol.40 (4), p.437-453

2003

Volltextzugriff (PDF)

A Review of Eye-Tracking Research in Marketing

Review of Marketing Research, 2008, Vol.4, p.123-147

2008

Volltextzugriff (PDF)

Visual attention during brand choice: The impact of time pressure and task motivation

International journal of research in marketing, 1999-02, Vol.16 (1), p.1-16

1999

Volltextzugriff (PDF)

Meaningful Mediation Analysis

The Journal of consumer research, 2017-10, Vol.44 (3), p.692-716

PIETERS, RIK

2017

Volltextzugriff (PDF)

1 – 25 von 174

Menü

Weitere Dienste

Einstellungen

Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication

The biasing effect of common method variance: some clarifications

Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data

Emotion-Induced Engagement in Internet Video Advertisements

The Stopping Power of Advertising: Measures and Effects of Visual Complexity

Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines

Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

New Empirical Generalizations on the Determinants of Price Elasticity

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred

Goal Control of Attention to Advertising: The Yarbus Implication

Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

Online Advertising Suppresses Visual Competition during Planned Purchases

When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

Copy Alert: A Method and Metric to Detect Visual Copycat Brands

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas over Time

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique

Optimal Feature Advertising Design Under Competitive Clutter

Ad Gist: Ad Communication in a Single Eye Fixation

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value

A Review of Eye-Tracking Research in Marketing

Visual attention during brand choice: The impact of time pressure and task motivation

Meaningful Mediation Analysis

Aktive Filter

Suchergebnisse filtern