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Organizing for Marketing Excellence

Journal of marketing, 2016-11, Vol.80 (6), p.6-35

2016

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Closing the Marketing Capabilities Gap

Journal of marketing, 2011-07, Vol.75 (4), p.183-195

Day, George S.

2011

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of marketing, 2016-01, Vol.80 (1), p.7-25

2016

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Creating Enduring Customer Value

Journal of marketing, 2016-11, Vol.80 (6), p.36-68

2016

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Demonstrating the Value of Marketing

Journal of marketing, 2016-11, Vol.80 (6), p.173-190

2016

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The Role of the Partner Brand's Social Media Power in Brand Alliances

Journal of marketing, 2018-05, Vol.82 (3), p.25-44

2018

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Morphing Banner Advertising

Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.27-46

2014

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Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Journal of marketing, 2011-07, Vol.75 (4), p.166-182

Sheth, Jagdish N.

2011

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How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Journal of advertising, 2023-01, Vol.52 (1), p.133-144

2023

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A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

Journal of marketing, 2010-11, Vol.74 (6), p.18-40

2010

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Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Journal of marketing research, 2016-08, Vol.53 (4), p.515-534

2016

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Competitive Advantage Through Engagement

Journal of marketing research, 2016-08, Vol.53 (4), p.497-514

2016

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What Drives Immediate and Ongoing Word of Mouth?

Journal of marketing research, 2011-10, Vol.48 (5), p.869-880

2011

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Assessing Performance Outcomes in Marketing

Journal of marketing, 2016-03, Vol.80 (2), p.1-20

2016

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The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

Journal of marketing, 2012-07, Vol.76 (4), p.44-63

2012

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“Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies

Tobacco control, 2016-07, Vol.25 (4), p.430-436

2016

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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Journal of marketing research, 2016-08, Vol.53 (4), p.459-478

SAHNI, NAVDEEP S.

2016

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A Logit Model of Brand Choice Calibrated on Scanner Data

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.29-48

2008

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Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

Journal of marketing research, 2011-12, Vol.48 (6), p.1057-1073

2011

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The Long-Term Effect of Marketing Strategy on Brand Sales

Journal of marketing research, 2010-10, Vol.47 (5), p.866-882

2010

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Customer Engagement: Exploring Customer Relationships Beyond Purchase

Journal of marketing theory and practice, 2012-04, Vol.20 (2), p.122-146

2012

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Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Marketing science (Providence, R.I.), 2014-07, Vol.33 (4), p.534-550

2014

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Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.6-26

2014

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Organizing for Marketing Excellence

Closing the Marketing Capabilities Gap

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Creating Enduring Customer Value

Demonstrating the Value of Marketing

The Role of the Partner Brand's Social Media Power in Brand Alliances

Morphing Banner Advertising

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Competitive Advantage Through Engagement

What Drives Immediate and Ongoing Word of Mouth?

Assessing Performance Outcomes in Marketing

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

“Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

A Logit Model of Brand Choice Calibrated on Scanner Data

Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

The Long-Term Effect of Marketing Strategy on Brand Sales

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Consumer Attitude Metrics for Guiding Marketing Mix Decisions

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

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