UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 6.101

Sortiert nach

Does brand meaning exist in similarity or singularity?

Journal of business research, 2009-03, Vol.62 (3), p.356-361

2009

Volltextzugriff (PDF)

Race and attitude formation in HIV/Aids fear advertising

Journal of business research, 2010-02, Vol.63 (2), p.121-125

2010

Volltextzugriff (PDF)

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

Volltextzugriff (PDF)

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

Volltextzugriff (PDF)

Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

Volltextzugriff (PDF)

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of marketing, 2012-07, Vol.76 (4), p.109-125

2012

Volltextzugriff (PDF)

Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770

2015

Volltextzugriff (PDF)

We’re all connected: The power of the social media ecosystem

Business horizons, 2011-05, Vol.54 (3), p.265-273

2011

Volltextzugriff (PDF)

Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

Volltextzugriff (PDF)

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Journal of marketing, 2009-05, Vol.73 (3), p.52-68

2009

Volltextzugriff (PDF)

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45

2016

Volltextzugriff (PDF)

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

Volltextzugriff (PDF)

Contemporary Marketing Communications Framework for Football Clubs

Journal of promotion management, 2012-07, Vol.18 (3), p.278-305

2012

Volltextzugriff (PDF)

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of interactive marketing, 2010-05, Vol.24 (2), p.111-120

2010

Volltextzugriff (PDF)

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

European journal of marketing, 2018-06, Vol.52 (7/8), p.1387-1411

2018

Volltextzugriff (PDF)

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

European management journal, 2015-12, Vol.33 (6), p.438-449

2015

Volltextzugriff (PDF)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International journal of advertising, 2016-03, Vol.35 (2), p.171-184

2016

Volltextzugriff (PDF)

Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions

Journal of promotion management, 2011-01, Vol.17 (1), p.1-20

2011

Volltextzugriff (PDF)

A marketing communications approach for the digital era: Managerial guidelines for social media integration

Business horizons, 2015-09, Vol.58 (5), p.539-549

2015

Volltextzugriff (PDF)

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management science, 2008-03, Vol.54 (3), p.477-491

2008

Volltextzugriff (PDF)

A Meta-Analysis of Marketing Communication Carryover Effects

Journal of marketing research, 2017-12, Vol.54 (6), p.990-1008

2017

Volltextzugriff (PDF)

Sponsorship leveraged packaging: An exploratory study in FMCG

Journal of marketing communications, 2011-04, Vol.17 (2), p.87-105

2011

Volltextzugriff (PDF)

State of Art and Science in Sponsorship-Linked Marketing

Journal of advertising, 2008-09, Vol.37 (3), p.41-55

Cornwell, T. Bettina

2008

Volltextzugriff (PDF)

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Journal of marketing, 2008-05, Vol.72 (3), p.14-31

2008

Volltextzugriff (PDF)

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

International journal of advertising, 2015-08, Vol.34 (4), p.678-701

2015

Volltextzugriff (PDF)

1 – 25 von 6.101

Suche als RSS-Feed

Aktive Filter

ThemaConsumers

ThemaStudies

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(4.444)
Mit Volltextzugriff
(5.066)

Publikationsform

4 weitere anzeigen...

Weniger anzeigen...

Sprache

10 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

IngentaConnect
(2.782)
Business Source Ultimate
(2.593)
IngentaConnect Journals
(2.032)
Emerald Management 200
(1.096)
JSTOR
(978)
ProQuest Dissertations & Theses A&I
(924)
NUS Single-Journal Subscriptions
(795)
SpringerLink_现刊
(753)
Taylor & Francis
(724)
Taylor & Francis Online
(718)
Access via Taylor & Francis
(700)
SAGE Journals
(539)
Elektronische Zeitschriftenbibliothek (Open access)
(514)
Nexis
(451)
Elsevier ScienceDirect Journals Complete
(424)
Elsevier Journal Backfiles on ScienceDirect (DFG Nationallizenzen)
(379)
Wiley Online Library
(307)
SpringerLINK Contemporary (Konsortium Baden-Württemberg)
(306)
PAIS Index
(303)
WK Lippincott Williams & Wilkins–Connect here FIRST to enable access
(260)

15 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Does brand meaning exist in similarity or singularity?

Race and attitude formation in HIV/Aids fear advertising

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Institutions and axioms: an extension and update of service-dominant logic

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Analysis of content creation in social media by B2B companies

We’re all connected: The power of the social media ecosystem

Mobile Marketing: A Synthesis and Prognosis

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

Contemporary Marketing Communications Framework for Football Clubs

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions

A marketing communications approach for the digital era: Managerial guidelines for social media integration

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

A Meta-Analysis of Marketing Communication Carryover Effects

Sponsorship leveraged packaging: An exploratory study in FMCG

State of Art and Science in Sponsorship-Linked Marketing

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach

Aktive Filter

Suchergebnisse filtern