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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of marketing, 2010-11, Vol.74 (6), p.1-17

2010

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Attachment–aversion (AA) model of customer–brand relationships

Journal of consumer psychology, 2013-04, Vol.23 (2), p.229-248

2013

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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Journal of consumer psychology, 2005, Vol.15 (1), p.77-91

2005

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Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Journal of marketing, 2018-07, Vol.82 (4), p.70-85

2018

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Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Journal of marketing research, 2001-02, Vol.38 (1), p.73-85

2001

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Synthetic transcription elongation factors license transcription across repressive chromatin

Science (American Association for the Advancement of Science), 2017-12, Vol.358 (6370), p.1617-1622

2017

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Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Journal of consumer psychology, 2008-10, Vol.18 (4), p.281-291

2008

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Overexpression of the Tobacco Tsi1 Gene Encoding an EREBP/AP2-Type Transcription Factor Enhances Resistance against Pathogen Attack and Osmotic Stress in Tobacco

The Plant cell, 2001-05, Vol.13 (5), p.1035-1046

2001

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What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

The Journal of consumer research, 2006-06, Vol.33 (1), p.16-18

2006

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Implementation Intentions and Facilitation of Prospective Memory

Psychological science, 2001-11, Vol.12 (6), p.457-461

2001

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Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of marketing research, 2010-12, Vol.47 (6), p.1114-1128

2010

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From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Journal of consumer psychology, 2013-04, Vol.23 (2), p.269-274

2013

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Pretreatment of Sludge with Microwaves for Pathogen Destruction and Improved Anaerobic Digestion Performance

Water environment research, 2006-01, Vol.78 (1), p.76-83

2006

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The Impact of Sustained Engagement on Cognitive Function in Older Adults: The Synapse Project

Psychological science, 2014-01, Vol.25 (1), p.103-112

2014

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Incommensurate Resources: Not Just More of the Same

Journal of marketing research, 2003-02, Vol.40 (1), p.26-38

2003

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Chile's Limited Passport into the Global Literary Market

Symploke (Bloomington, Ind.), 2017-01, Vol.25 (1-2), p.97-112

Park, Paula C

2017

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Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

The Journal of consumer research, 2007-03, Vol.33 (4), p.479-489

2007

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Two types of attractive research: Cute research and beautiful research

Journal of consumer psychology, 2012-07, Vol.22 (3), p.299-302

Park, C. Whan

2012

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Full-genome sequence analysis of an uncommon norovirus genotype, GII.21, from South Korea

Epidemiology and infection, 2017-08, Vol.145 (11), p.2231-2240

2017

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Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Journal of marketing research, 2000-05, Vol.37 (2), p.187-202

2000

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Young Children Making Sense of Racial and Ethnic Differences: A Sociocultural Approach

American educational research journal, 2011-04, Vol.48 (2), p.387-420

Park, Caryn C.

2011

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Culture Wires the Brain: A Cognitive Neuroscience Perspective

Perspectives on Psychological Science, 2010-07, Vol.5 (4), p.391-400

2010

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Influenza surveillance in Korea: establishment and first results of an epidemiological and virological surveillance scheme

Epidemiology and infection, 2007-10, Vol.135 (7), p.1117-1123

2007

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Generating equations to estimate body mass of Korean skeletal remains

Anthropologischer Anzeiger, 2017-01, Vol.74 (3), p.213-219

2017

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A two-step interactive review process

Journal of consumer psychology, 2010-04, Vol.20 (2), p.105-106

Park, C.W.

2010

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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Attachment–aversion (AA) model of customer–brand relationships

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Synthetic transcription elongation factors license transcription across repressive chromatin

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Overexpression of the Tobacco Tsi1 Gene Encoding an EREBP/AP2-Type Transcription Factor Enhances Resistance against Pathogen Attack and Osmotic Stress in Tobacco

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

Implementation Intentions and Facilitation of Prospective Memory

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Pretreatment of Sludge with Microwaves for Pathogen Destruction and Improved Anaerobic Digestion Performance

The Impact of Sustained Engagement on Cognitive Function in Older Adults: The Synapse Project

Incommensurate Resources: Not Just More of the Same

Chile's Limited Passport into the Global Literary Market

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Two types of attractive research: Cute research and beautiful research

Full-genome sequence analysis of an uncommon norovirus genotype, GII.21, from South Korea

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Young Children Making Sense of Racial and Ethnic Differences: A Sociocultural Approach

Culture Wires the Brain: A Cognitive Neuroscience Perspective

Influenza surveillance in Korea: establishment and first results of an epidemiological and virological surveillance scheme

Generating equations to estimate body mass of Korean skeletal remains

A two-step interactive review process

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