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Airline Marketing and Management

Shaw, Stephen

Seventh edition., 2011

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Digital Channels and Social Media Management in Luxury Markets

1, 2017

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Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

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Entrepreneurial Marketing: How to Develop Customer Demand

Nijssen, Edwin J.

Third edition., 2022

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Content Marketing - Das Workbook: Schritt für Schritt zu erfolgreichem Content

Eschbacher, Ines

1., 2017, 2017

Volltextzugriff (PDF)

Corporate Brand Design: Developing and Managing Brand Identity

1, 2022

Volltextzugriff (PDF)

Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Nakata, Cheryl

1, 2009

Volltextzugriff (PDF)

Conversations with Marketing Masters

1. Aufl., 2007

Volltextzugriff (PDF)

Market Assessment with OR Applications

1, 2020

Volltextzugriff (PDF)

Selling IT: The Science of Selling, Buying, and Deal-Making

1, 2022

Volltextzugriff (PDF)

Understanding Customer Experience Throughout the Customer Journey

Journal of marketing, 2016-11, Vol.80 (6), p.69-96

2016

Volltextzugriff (PDF)

Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era

1st Edition 2021, 2021

Volltextzugriff (PDF)

Marketing Communication Policies

2007th edition, 2006

Volltextzugriff (PDF)

Strategic Marketing Planning: A Step-by-Step Approach

Alsem, Karel Jan

2, 2024

Volltextzugriff (PDF)

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Weber, Larry

2nd Edition., 2009

Volltextzugriff (PDF)

Nonprofit Marketing and Fundraising: A Research Overview

Bennett, Roger

1, 2019

Volltextzugriff (PDF)

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Journal of marketing research, 2010-12, Vol.47 (6), p.1162-1176

2010

Volltextzugriff (PDF)

Social media in travel, tourism and hospitality: theory, practice and cases

New edition, 2012

Volltextzugriff (PDF)

Capabilities for market-shaping: triggering and facilitating increased value creation

Journal of the Academy of Marketing Science, 2019-07, Vol.47 (4), p.617-639

2019

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Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Journal of business research, 2014-03, Vol.67 (3), p.324-331

2014

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Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78

2020

Volltextzugriff (PDF)

Charity Marketing: Contemporary Issues, Research and Practice

1, 2022

Volltextzugriff (PDF)

e-Marketing: Applications of Information Technology and the Internet within Marketing

Molenaar, Cor

1, 2013

Volltextzugriff (PDF)

The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

Volltextzugriff (PDF)

Creating Enduring Customer Value

Journal of marketing, 2016-11, Vol.80 (6), p.36-68

2016

Volltextzugriff (PDF)

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Airline Marketing and Management

Digital Channels and Social Media Management in Luxury Markets

Reinventing Marketing to Manage the Environmental Imperative

Entrepreneurial Marketing: How to Develop Customer Demand

Content Marketing - Das Workbook: Schritt für Schritt zu erfolgreichem Content

Corporate Brand Design: Developing and Managing Brand Identity

Beyond Hofstede: Culture Frameworks for Global Marketing and Management

Conversations with Marketing Masters

Market Assessment with OR Applications

Selling IT: The Science of Selling, Buying, and Deal-Making

Understanding Customer Experience Throughout the Customer Journey

Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era

Marketing Communication Policies

Strategic Marketing Planning: A Step-by-Step Approach

Marketing to the Social Web: How Digital Customer Communities Build Your Business

Nonprofit Marketing and Fundraising: A Research Overview

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Social media in travel, tourism and hospitality: theory, practice and cases

Capabilities for market-shaping: triggering and facilitating increased value creation

Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Personalized mobile marketing strategies

Charity Marketing: Contemporary Issues, Research and Practice

e-Marketing: Applications of Information Technology and the Internet within Marketing

The Marketing Mix Revisited: Towards the 21st Century Marketing

Creating Enduring Customer Value

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