UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Bianchi, Anna

1, 2021

Volltextzugriff (PDF)

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

Volltextzugriff (PDF)

Marketing Analytics for Data-Rich Environments

Journal of marketing, 2016-11, Vol.80 (6), p.97-121

2016

Volltextzugriff (PDF)

Marketing Management: Past, Present and Future

Fourth edition, 2021

Volltextzugriff (PDF)

Relationship Marketing in the Digital Age

1, 2019

Volltextzugriff (PDF)

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

Volltextzugriff (PDF)

Understanding Customer Experience Throughout the Customer Journey

Journal of marketing, 2016-11, Vol.80 (6), p.69-96

2016

Volltextzugriff (PDF)

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Journal of marketing research, 2010-12, Vol.47 (6), p.1162-1176

2010

Volltextzugriff (PDF)

Consumer Behaviour and the Arts: A Marketing Perspective

1, 2022

Volltextzugriff (PDF)

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of marketing, 2014-11, Vol.78 (6), p.120-142

2014

Volltextzugriff (PDF)

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

Sathi, Arvind

1, 2017

Volltextzugriff (PDF)

International Marketing: Strategy Development and Implementation

Solberg, Carl Arthur

1, 2018

Volltextzugriff (PDF)

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics

Journal of marketing, 2013-07, Vol.77 (4), p.67-85

2013

Volltextzugriff (PDF)

An emerging theory of loyalty program dynamics

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.71-95

2021

Volltextzugriff (PDF)

Green buying behavior and the theory of consumption values: A fuzzy-set approach

Journal of business research, 2016-04, Vol.69 (4), p.1484-1491

2016

Volltextzugriff (PDF)

Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh

Marketing science (Providence, R.I.), 2015-07, Vol.34 (4), p.480-499

2015

Volltextzugriff (PDF)

Marketing Management and Strategy: An African Casebook

1, 2013

Volltextzugriff (PDF)

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

Cundari, Aldo

1, 2015

Volltextzugriff (PDF)

Achieving tourist loyalty through destination personality, satisfaction, and identification

Journal of business research, 2015-11, Vol.68 (11), p.2227-2231

2015

Volltextzugriff (PDF)

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

Samli, A. Coskun

1. Aufl., 2013

Volltextzugriff (PDF)

Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour

1, 2021

Volltextzugriff (PDF)

Flux: what marketing managers need to navigate the new environment

Flux, 2012, p.xiv-xiv

1, 2012

Volltextzugriff (PDF)

Mapping Out Marketing: Navigation Lessons from the Ivory Trenches

1st, 2018

Volltextzugriff (PDF)

How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

European management journal, 2007-10, Vol.25 (5), p.395-410

2007

Volltextzugriff (PDF)

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Howaniec, Honorata

1, 2023

Volltextzugriff (PDF)

1 – 25 von 812

Suche als RSS-Feed

Aktive Filter

ThemaAdvertising

ThemaEngineering, Electrical & Electronic

ThemaConsumer Behavior

ThemaMarketing Management

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(406)
Mit Volltextzugriff
(700)

Publikationsform

3 weitere anzeigen...

Weniger anzeigen...

Sprache

3 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

13 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(1)

Menü

Weitere Dienste

Einstellungen

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Marketing Analytics for Data-Rich Environments

Marketing Management: Past, Present and Future

Relationship Marketing in the Digital Age

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Understanding Customer Experience Throughout the Customer Journey

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Consumer Behaviour and the Arts: A Marketing Perspective

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

International Marketing: Strategy Development and Implementation

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics

An emerging theory of loyalty program dynamics

Green buying behavior and the theory of consumption values: A fuzzy-set approach

Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh

Marketing Management and Strategy: An African Casebook

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

Achieving tourist loyalty through destination personality, satisfaction, and identification

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour

Flux: what marketing managers need to navigate the new environment

Mapping Out Marketing: Navigation Lessons from the Ivory Trenches

How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour

Aktive Filter

Suchergebnisse filtern