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Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Journal of marketing research, 2001-02, Vol.38 (1), p.73-85

2001

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Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of marketing research, 2010-12, Vol.47 (6), p.1114-1128

2010

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Incommensurate Resources: Not Just More of the Same

Journal of marketing research, 2003-02, Vol.40 (1), p.26-38

2003

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Development of a genetic marker set to diagnose aspirin-exacerbated respiratory disease in a genome-wide association study

The pharmacogenomics journal, 2015-08, Vol.15 (4), p.316-321

2015

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Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Journal of marketing research, 2000-05, Vol.37 (2), p.187-202

2000

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Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Journal of marketing research, 1996-11, Vol.33 (4), p.453

1996

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Application of different prognostic scoring systems and comparison of the FAB and WHO classifications in Korean patients with myelodysplastic syndrome

Leukemia, 2003-02, Vol.17 (2), p.305-313

2003

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The Effects of Brand Extensions on Market Share and Advertising Efficiency

Journal of marketing research, 1992-08, Vol.29 (3), p.296

1992

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Fluoroquinolone-modifying enzyme: a new adaptation of a common aminoglycoside acetyltransferase

Nature medicine, 2006-01, Vol.12 (1), p.83-88

2006

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Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Journal of marketing research, 1986-02, Vol.23 (1), p.11

1986

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Fine mapping of regulatory loci for mammalian gene expression using radiation hybrids

Nature genetics, 2008-04, Vol.40 (4), p.421-429

2008

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genome sequence of the ethanologenic bacterium Zymomonas mobilis ZM4

Nature biotechnology, 2005, Vol.23 (1), p.63-68

2005

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Comparing Humidified High Flow Nasal Cannula (HHFNC) Versus Nasal Continuous Positive Airway Pressure (NCPAP) as Respiratory Supports after Extubation in Preterm Infants

Pediatric research, 2011-11, Vol.70, p.523-523

2011

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Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Journal of marketing research, 1996-11, Vol.33 (4), p.453-466

1996

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Deletion in Catna2 , encoding αN-catenin, causes cerebellar and hippocampal lamination defects and impaired startle modulation

Nature genetics, 2002-07, Vol.31 (3), p.279-284

2002

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A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

Journal of marketing research, 1994-05, Vol.31 (2), p.271

1994

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The Effects of Brand Extensions on Market Share and Advertising Efficiency

Journal of marketing research, 1992-08, Vol.29 (3), p.296-313

1992

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Thirty minutes of low intensity electrical stimulation promotes nerve regeneration after sciatic nerve crush injury in a rat model

Acta neurologica Belgica, 2010-06, Vol.110 (2), p.168-179

2010

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Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

Journal of marketing research, 1997-05, Vol.34 (2), p.286

1997

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Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Journal of marketing research, 1986-02, Vol.23 (1), p.11-24

1986

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A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste

Journal of marketing research, 1978-05, Vol.15 (2), p.243-249

Park, C. Whan

1978

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Decision Plans and Consumer Choice Dynamics

Journal of marketing research, 1982-02, Vol.19 (1), p.108-115

1982

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The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

Journal of marketing research, 1976-05, Vol.13 (2), p.144

Park, C. Whan

1976

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The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

Journal of marketing research, 1976-05, Vol.13 (2), p.144-151

Park, C. Whan

1976

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Aging alters the apoptotic response to genotoxic stress

Nature medicine, 2002-01, Vol.8 (1), p.3-4

2002

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Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Incommensurate Resources: Not Just More of the Same

Development of a genetic marker set to diagnose aspirin-exacerbated respiratory disease in a genome-wide association study

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Application of different prognostic scoring systems and comparison of the FAB and WHO classifications in Korean patients with myelodysplastic syndrome

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Fluoroquinolone-modifying enzyme: a new adaptation of a common aminoglycoside acetyltransferase

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Fine mapping of regulatory loci for mammalian gene expression using radiation hybrids

genome sequence of the ethanologenic bacterium Zymomonas mobilis ZM4

Comparing Humidified High Flow Nasal Cannula (HHFNC) Versus Nasal Continuous Positive Airway Pressure (NCPAP) as Respiratory Supports after Extubation in Preterm Infants

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

Deletion in Catna2 , encoding αN-catenin, causes cerebellar and hippocampal lamination defects and impaired startle modulation

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Thirty minutes of low intensity electrical stimulation promotes nerve regeneration after sciatic nerve crush injury in a rat model

Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste

Decision Plans and Consumer Choice Dynamics

The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

Aging alters the apoptotic response to genotoxic stress

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