UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

Volltextzugriff (PDF)

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

Volltextzugriff (PDF)

Ethnic Marketing: Theory, Practice and Entrepreneurship

1, 2018

Volltextzugriff (PDF)

Intercultural Marketing: Theory and Practice

Beveridge, Ivana

1st edition, 2021

Volltextzugriff (PDF)

Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269

2019

Volltextzugriff (PDF)

Personalization in Email Marketing: The Role of Noninformative Advertising Content

Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258

2018

Volltextzugriff (PDF)

The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

Volltextzugriff (PDF)

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441

2022

Volltextzugriff (PDF)

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424

2020

Volltextzugriff (PDF)

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Journal of business ethics, 2021-07, Vol.171 (4), p.719-739

2021

Volltextzugriff (PDF)

Morphing Banner Advertising

Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.27-46

2014

Volltextzugriff (PDF)

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological forecasting & social change, 2022-01, Vol.174, p.121246, Article 121246

2022

Volltextzugriff (PDF)

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781

2019

Volltextzugriff (PDF)

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Journal of macromarketing, 2022-03, Vol.42 (1), p.146-164

2022

Volltextzugriff (PDF)

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

Volltextzugriff (PDF)

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European journal of marketing, 2021-05, Vol.55 (5), p.1411-1439

2021

Volltextzugriff (PDF)

Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151

2020

Volltextzugriff (PDF)

New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9

Wang, Cheng Lu

2021

Volltextzugriff (PDF)

Factors influencing popularity of branded content in Facebook fan pages

European management journal, 2014-12, Vol.32 (6), p.1001-1011

2014

Volltextzugriff (PDF)

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.721-739

2009

Volltextzugriff (PDF)

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

Nuttavuthisit, Krittinee

1st ed. 2019., 2019

Volltextzugriff (PDF)

Transcultural marketing: building customer relationships in multicultural America

Tharp, Marye

2014

Volltextzugriff (PDF)

Does relationship marketing matter in online retailing? A meta-analytic approach

Journal of the Academy of Marketing Science, 2016-03, Vol.44 (2), p.206-217

2016

Volltextzugriff (PDF)

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288

2017

Volltextzugriff (PDF)

Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

Management science, 2019-01, Vol.65 (1), p.286-300

2019

Volltextzugriff (PDF)

1 – 25 von 73.506

Suche als RSS-Feed

Aktive Filter

SpracheLitauisch

PublikationsformNormen

ThemaConsumer Behavior

ThemaConsumers

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(18.423)
Mit Volltextzugriff
(48.150)

Publikationsform

Artikel
(41.802)
Newsletter-Artikel
(14.301)
magazinearticle
(13.924)
Dissertationen
(2.402)
Reviews
(333)
Buchkapitel
(249)
Tagungsberichte
(172)
Bücher
(160)
Berichte
(103)
Zeitungsartikel
(60)

5 weitere anzeigen...

Weniger anzeigen...

Sprache

Englisch
(72.809)
Japanisch
(1.174)
Portugiesisch
(290)
Deutsch
(199)
Spanisch
(148)
Französisch
(123)
Türkisch
(74)
Chinesisch
(32)
Arabisch
(15)
Ungarisch
(15)
Serbian
(14)
Croatian
(13)
Urdu
(12)
Afrikaans
(10)
Tschechisch
(9)
Italienisch
(9)
Slowenisch
(8)
Polnisch
(6)
Russisch
(5)

14 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

Marketing
(64.235)
Advertising
(10.162)
Social Sciences
(10.053)
Business & Economics
(8.436)
Social Networks
(7.772)
Retail Stores
(7.646)
Market Strategy
(7.643)
Studies
(7.613)
Business
(6.998)
Customer Services
(6.626)
Trends
(6.326)
Customers
(6.137)
Brand Loyalty
(5.968)
Internet
(5.534)
Product Development
(5.109)
Consumption
(4.980)
Food
(4.427)
Brands
(4.410)
Science & Technology
(4.350)

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

EBSCOhost Business Source Ultimate
(34.736)
Nexis Uni
(31.641)
Publisher website
(14.314)
Ingenta
(10.878)
IngentaConnect Journals
(8.803)
Free E-Journal (出版社公開部分のみ）
(6.224)
Emerald Management 200
(5.162)
Jstor Complete Legacy
(3.440)
Springer Nature - Complete Springer Journals
(2.510)
ProQuest Dissertations & Theses A&I
(2.390)
PAIS Index
(1.965)
SAGE Journals
(1.665)
Journals@Ovid Complete
(1.658)
Wiley-Blackwell Journals
(1.618)
SpringerLINK Contemporary (Konsortium Baden-Württemberg)
(1.582)
Taylor & Francis:Master (3349 titles)
(1.315)
Taylor & Francis Journals
(1.294)
Taylor & Francis Current Content Access
(1.277)
Sociological Abstracts
(1.238)
Wiley Online Library
(1.210)

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

Online influencer marketing

Business to business digital content marketing: marketers’ perceptions of best practice

Ethnic Marketing: Theory, Practice and Entrepreneurship

Intercultural Marketing: Theory and Practice

Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Personalization in Email Marketing: The Role of Noninformative Advertising Content

The Impact of Different Touchpoints on Brand Consideration

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Morphing Banner Advertising

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

Content marketing capability building: a conceptual framework

New frontiers and future directions in interactive marketing: Inaugural Editorial

Factors influencing popularity of branded content in Facebook fan pages

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

Transcultural marketing: building customer relationships in multicultural America

Does relationship marketing matter in online retailing? A meta-analytic approach

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

Aktive Filter

Suchergebnisse filtern