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The role of data privacy in marketing

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.135-155

2017

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Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Journal of marketing research, 2008-06, Vol.45 (3), p.379-389

2008

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Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model

Journal of marketing research, 2010-02, Vol.47 (1), p.157-172

2010

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Aesthetic Incongruity Resolution

Journal of marketing research, 2011-04, Vol.48 (2), p.393-402

2011

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Normative Perspectives for Ethical and Socially Responsible Marketing

Journal of macromarketing, 2006-12, Vol.26 (2), p.154-177

2006

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Contingence de la décision: influence de la situation sur le recueil et la prédiction du choix: INTRODUCTION INTÉRÊT THÉORIQUE DE LA SITUATION DANS UN MODÈLE DE CHOIX DISCRET MISE EN OEUVRE DE L'ÉTUDE ÉLABORATION DES PLANS D'EXPÉRIENCE ET RECUEIL DES DONNÉES Élaboration des plans factoriels individuels Élaboration des plans d'expérience par ensemble de choix ÉLABORATION DES MODÈLES DE CHOIX Procédure de sélection des modèles Procédure d'évaluation de l'apport de la situation RÉSULTATS ET COMMENTAIRES Analyse du modèle SIT, à partir du plan d'expérience « vacances X situation » Effets de la

Recherche et applications en marketing, 2003-06, Vol.18 (2), p.31

Gabriel, Patrick

2003

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Analyzing interpersonal communications in industrial marketing negotiations

Journal of the Academy of Marketing Science, 1991-04, Vol.19 (2), p.129-139

1991

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Conflict Resolution Processes in Contractual Channels of Distribution

Journal of marketing, 1992-01, Vol.56 (1), p.38-54

1992

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Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework

Journal of macromarketing, 1989-12, Vol.9 (2), p.44-54

1989

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The Impact of Channel Leadership Behavior on Intrachannel Conflict

Journal of marketing, 1983-07, Vol.47 (3), p.21-34

1983

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Attitudes toward Product Differentiation: A Social Utility Perspective

Journal of public policy & marketing, 1987-01, Vol.6 (1), p.142-156

1987

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Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support

Journal of marketing, 2009-07, Vol.73 (4), p.109-124

2009

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Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis

Journal of marketing research, 2005-08, Vol.42 (3), p.346-357

2005

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Logistics Service Quality as a Segment-Customized Process

Journal of marketing, 2001-10, Vol.65 (4), p.82-104

2001

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Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services

Journal of marketing, 2004-07, Vol.68 (3), p.78-91

2004

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Development of a taxonomy of services to gain strategic marketing insights

Journal of the Academy of Marketing Science, 1990-12, Vol.18 (1), p.43-49

Bowen, John

1990

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‘‘By-the-Book’’ Decision Making: How Service Employee Desire for Decision Latitude Influences Customer Selection Decisions

Journal of service research : JSR, 2010-05, Vol.13 (2), p.184-197

2010

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Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Journal of service research : JSR, 2006-11, Vol.9 (2), p.168-183

2006

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Alternative Trade Organization and Subjective Quality of Life: The Case of Latin American Coffee Producers

Journal of Macromarketing, 2011-09, Vol.31 (3), p.276-290

2011

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The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

Journal of marketing education, 2005-04, Vol.27 (1), p.68-80

2005

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The Effects of Bar-Sponsored Alcohol Beverage Promotions across Binge and Nonbinge Drinkers

Journal of public policy & marketing, 2001-10, Vol.20 (2), p.240-253

2001

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Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

Journal of marketing, 1996-07, Vol.60 (3), p.103-115

1996

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Expert systems in marketing: Guidelines for development

Journal of the Academy of Marketing Science, 1992-12, Vol.20 (1), p.73-80

1992

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Cognitive consistency of marketing managers in ethical situations

Journal of the Academy of Marketing Science, 1992-07, Vol.20 (3), p.245-252

1992

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The Family That Gambles Together: Business and Social Concerns

Journal of travel research, 1996-01, Vol.34 (3), p.70-74

1996

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1 – 25 von 243

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The role of data privacy in marketing

Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products

Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model

Aesthetic Incongruity Resolution

Normative Perspectives for Ethical and Socially Responsible Marketing

Analyzing interpersonal communications in industrial marketing negotiations

Conflict Resolution Processes in Contractual Channels of Distribution

Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework

The Impact of Channel Leadership Behavior on Intrachannel Conflict

Attitudes toward Product Differentiation: A Social Utility Perspective

Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support

Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis

Logistics Service Quality as a Segment-Customized Process

Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services

Development of a taxonomy of services to gain strategic marketing insights

‘‘By-the-Book’’ Decision Making: How Service Employee Desire for Decision Latitude Influences Customer Selection Decisions

Forward-Looking Focus: Can Firms Have Adaptive Foresight?

Alternative Trade Organization and Subjective Quality of Life: The Case of Latin American Coffee Producers

The Impact of Corporate Culture, the Reward System, and Perceived Moral Intensity on Marketing Students' Ethical Decision Making

The Effects of Bar-Sponsored Alcohol Beverage Promotions across Binge and Nonbinge Drinkers

Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

Expert systems in marketing: Guidelines for development

Cognitive consistency of marketing managers in ethical situations

The Family That Gambles Together: Business and Social Concerns

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