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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of marketing, 2010-11, Vol.74 (6), p.1-17

2010

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Attachment–aversion (AA) model of customer–brand relationships

Journal of consumer psychology, 2013-04, Vol.23 (2), p.229-248

2013

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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Journal of consumer psychology, 2005, Vol.15 (1), p.77-91

2005

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Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Journal of marketing, 2018-07, Vol.82 (4), p.70-85

2018

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Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Journal of marketing research, 2001-02, Vol.38 (1), p.73-85

2001

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Synthetic transcription elongation factors license transcription across repressive chromatin

Science (American Association for the Advancement of Science), 2017-12, Vol.358 (6370), p.1617-1622

2017

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How Warnings about False Claims Become Recommendations

The Journal of consumer research, 2005-03, Vol.31 (4), p.713-724

2005

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Universal behavior of the osmotically compressed cell and its analogy to the colloidal glass transition

Proceedings of the National Academy of Sciences - PNAS, 2009-06, Vol.106 (26), p.10632-10637

2009

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Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Journal of consumer psychology, 2008-10, Vol.18 (4), p.281-291

2008

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Overexpression of the Tobacco Tsi1 Gene Encoding an EREBP/AP2-Type Transcription Factor Enhances Resistance against Pathogen Attack and Osmotic Stress in Tobacco

The Plant cell, 2001-05, Vol.13 (5), p.1035-1046

2001

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What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

The Journal of consumer research, 2006-06, Vol.33 (1), p.16-18

2006

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Cross-strand binding of TFAM to a single mtDNA molecule forms the mitochondrial nucleoid

Proceedings of the National Academy of Sciences - PNAS, 2015-09, Vol.112 (36), p.11288-11293

2015

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Cross-activating c-Met/β1 integrin complex drives metastasis and invasive resistance in cancer

Proceedings of the National Academy of Sciences - PNAS, 2017-10, Vol.114 (41), p.E8685-E8694

2017

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Implementation Intentions and Facilitation of Prospective Memory

Psychological science, 2001-11, Vol.12 (6), p.457-461

2001

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Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Journal of marketing research, 2010-12, Vol.47 (6), p.1114-1128

2010

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Cognitive ability in old age is predetermined by age 20 y

Proceedings of the National Academy of Sciences - PNAS, 2019-02, Vol.116 (6), p.1832-1833

Park, Denise C.

2019

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From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Journal of consumer psychology, 2013-04, Vol.23 (2), p.269-274

2013

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Pretreatment of Sludge with Microwaves for Pathogen Destruction and Improved Anaerobic Digestion Performance

Water environment research, 2006-01, Vol.78 (1), p.76-83

2006

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Incommensurate Resources: Not Just More of the Same

Journal of marketing research, 2003-02, Vol.40 (1), p.26-38

2003

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Chile's Limited Passport into the Global Literary Market

Symploke (Bloomington, Ind.), 2017-01, Vol.25 (1-2), p.97-112

Park, Paula C

2017

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Involvement of specific calmodulin isoforms in salicylic acid-independent activation of plant disease resistance responses

Proceedings of the National Academy of Sciences - PNAS, 1999-01, Vol.96 (2), p.766-771

1999

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Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

The Journal of consumer research, 2007-03, Vol.33 (4), p.479-489

2007

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Two types of attractive research: Cute research and beautiful research

Journal of consumer psychology, 2012-07, Vol.22 (3), p.299-302

Park, C. Whan

2012

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Ionizing Radiation Induces Heritable Disruption of Epithelial Cell Interactions

Proceedings of the National Academy of Sciences - PNAS, 2003-09, Vol.100 (19), p.10728-10733

2003

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Full-genome sequence analysis of an uncommon norovirus genotype, GII.21, from South Korea

Epidemiology and infection, 2017-08, Vol.145 (11), p.2231-2240

2017

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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Attachment–aversion (AA) model of customer–brand relationships

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products

Synthetic transcription elongation factors license transcription across repressive chromatin

How Warnings about False Claims Become Recommendations

Universal behavior of the osmotically compressed cell and its analogy to the colloidal glass transition

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Overexpression of the Tobacco Tsi1 Gene Encoding an EREBP/AP2-Type Transcription Factor Enhances Resistance against Pathogen Attack and Osmotic Stress in Tobacco

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

Cross-strand binding of TFAM to a single mtDNA molecule forms the mitochondrial nucleoid

Cross-activating c-Met/β1 integrin complex drives metastasis and invasive resistance in cancer

Implementation Intentions and Facilitation of Prospective Memory

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases

Cognitive ability in old age is predetermined by age 20 y

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Pretreatment of Sludge with Microwaves for Pathogen Destruction and Improved Anaerobic Digestion Performance

Incommensurate Resources: Not Just More of the Same

Chile's Limited Passport into the Global Literary Market

Involvement of specific calmodulin isoforms in salicylic acid-independent activation of plant disease resistance responses

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Two types of attractive research: Cute research and beautiful research

Ionizing Radiation Induces Heritable Disruption of Epithelial Cell Interactions

Full-genome sequence analysis of an uncommon norovirus genotype, GII.21, from South Korea

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