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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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Creating Effective Marketing Messages Through Moderately Surprising Syntax

Journal of marketing, 2023-09, Vol.87 (5), p.755-775

2023

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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of marketing, 2012-07, Vol.76 (4), p.109-125

2012

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The CDC Clear Communication Index Is a New Evidence-Based Tool to Prepare and Review Health Information

Health promotion practice, 2014-09, Vol.15 (5), p.629-637

2014

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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Journal of marketing, 2009-05, Vol.73 (3), p.52-68

2009

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Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications

The Journal of consumer research, 2023-08, Vol.50 (2), p.236-254

2023

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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

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Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Journal of marketing, 2023-09, Vol.87 (5), p.736-754

2023

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Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack

Health promotion practice, 2013-03, Vol.14 (2), p.163-167

2013

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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management science, 2008-03, Vol.54 (3), p.477-491

2008

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A Social Media Primer for Professionals: Digital Dos and Don'ts

Health promotion practice, 2014-03, Vol.15 (2), p.168-172

2014

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A Meta-Analysis of Marketing Communication Carryover Effects

Journal of marketing research, 2017-12, Vol.54 (6), p.990-1008

2017

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More Voices Persuade: The Attentional Benefits of Voice Numerosity

Journal of marketing research, 2023-08, Vol.60 (4), p.687-706

2023

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COVID Communications: Preferred Brand Tones for Consumers during Stressful Times

Innovar : revista de ciencias administrativas y sociales, 2022-12, Vol.33 (87), p.43-58

2022

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State of Art and Science in Sponsorship-Linked Marketing

Journal of advertising, 2008-09, Vol.37 (3), p.41-55

Cornwell, T. Bettina

2008

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Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Journal of marketing, 2008-05, Vol.72 (3), p.14-31

2008

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Marketing and School Choice: A Systematic Literature Review

Review of educational research, 2023-12, Vol.93 (6), p.825-861

2023

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Writing More Compelling Creative Appeals: A Deep Learning-Based Approach

Marketing science (Providence, R.I.), 2022-09, Vol.41 (5), p.941-965

2022

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Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition

Marketing science (Providence, R.I.), 2020-03, Vol.39 (2), p.448-451

Roberts, John H.

2020

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Getting Past the Crisis: Marketing Communication of University Sustainability

Innovar : revista de ciencias administrativas y sociales, 2022-12, Vol.33 (87), p.109-122

2022

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Conglomerate Industry Choice and Product Language

Management science, 2018-08, Vol.64 (8), p.3735-3755

2018

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Web-Based Crowd Funding: Rhetoric of Success

Technical communication (Washington), 2014-02, Vol.61 (1), p.3-24

Tirdatov, Ilya

2014

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THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

Journal of advertising, 2005-12, Vol.34 (4), p.11-23

2005

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

Creating Effective Marketing Messages Through Moderately Surprising Syntax

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

The CDC Clear Communication Index Is a New Evidence-Based Tool to Prepare and Review Health Information

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Crowdsourcing 101: A Few Basics to Make You the Leader of the Pack

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

A Social Media Primer for Professionals: Digital Dos and Don'ts

A Meta-Analysis of Marketing Communication Carryover Effects

More Voices Persuade: The Attentional Benefits of Voice Numerosity

COVID Communications: Preferred Brand Tones for Consumers during Stressful Times

State of Art and Science in Sponsorship-Linked Marketing

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Marketing and School Choice: A Systematic Literature Review

Writing More Compelling Creative Appeals: A Deep Learning-Based Approach

Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition

Getting Past the Crisis: Marketing Communication of University Sustainability

Conglomerate Industry Choice and Product Language

Web-Based Crowd Funding: Rhetoric of Success

THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

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