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Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery

Marketing science (Providence, R.I.), 2018-01, Vol.37 (1), p.5-21

2018

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The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

Journal of marketing research, 2023-10, Vol.60 (5), p.932-949

2023

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Conceptualizing Services and Service Innovation: A Practice Theory Study of the Swedish Music Market

Journal of service research : JSR, 2023-02, Vol.26 (1), p.83-102

2023

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Understanding How Music Influences Shopping on Weekdays and Weekends

Journal of marketing research, 2023-10, Vol.60 (5), p.987-1007

2023

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Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?

Psychology & marketing, 2023-10, Vol.40 (10), p.1965-1985

2023

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How the sound frequency of background music influences consumers’ perceptions and decision making

Psychology & marketing, 2018-04, Vol.35 (4), p.253-267

Sunaga, Tsutomu

2018

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I've heard that brand before: the role of music recognition on consumer choice

International journal of advertising, 2022-11, Vol.41 (8), p.1567-1587

2022

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Music to the individual consumer's ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?

International journal of advertising, 2023-05, Vol.42 (4), p.682-712

2023

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Preventing Digital Music Piracy: The Carrot or the Stick?

Journal of marketing, 2008-01, Vol.72 (1), p.1-15

2008

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The power of nostalgia: Age and preference for popular music

Marketing letters, 2022-12, Vol.33 (4), p.681-692

2022

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Presenting marketing through music: Alpen sind immer wunderschön

Journal of marketing management, 2022-10, Vol.38 (15-16), p.1796-1809

2022

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Music sentiment and stock returns

Economics letters, 2020-07, Vol.192, p.109260, Article 109260

2020

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The value of using popular music and performers on brand and message recall in television advertising jingles

Journal of media business studies, 2023-10, Vol.20 (4), p.303-319

2023

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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea

Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (8), p.1991-2011

2023

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Sounds of music: exploring consumers’ musical engagement

The Journal of consumer marketing, 2016-01, Vol.33 (6), p.417-427

2016

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Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings

Journal of business research, 2006-06, Vol.59 (6), p.755-764

2006

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The street music business: consumer responses to buskers performing on the street and on online video platforms

Marketing letters, 2022-06, Vol.33 (2), p.325-350

2022

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Consumer value of virtual music festivals

International journal of consumer studies, 2023-09, Vol.47 (5), p.2012-2030

2023

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Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?

International journal of emerging markets, 2023-12, Vol.18 (11), p.4865-4883

Srivastava, Rajesh

2023

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Privacy Is Precious: On the Attempt to Lift Anonymity on the Internet to Increase Revenue

Journal of economics & management strategy, 2017-06, Vol.26 (2), p.318-336

2017

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Segmenting beyond behavioural intentions: Fine tuning music festival visitors’ music appreciation

International journal of event and festival management, 2017-01, Vol.8 (2), p.204-223

2017

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Music preferences as an instrument of emotional self-regulation along the business cycle

Journal of cultural economics, 2023-06, Vol.47 (2), p.181-204

2023

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Do consumers pay voluntarily? The case of online music

Journal of economic behavior & organization, 2009-08, Vol.71 (2), p.395-406

2009

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“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making

Journal of business research, 2009-10, Vol.62 (10), p.1031-1037

2009

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Music Roles Affect the Selection of Consumption Means: A Questionnaire Survey of People’s Expectations for Music and Exploratory Factor Analysis

The review of socionetwork strategies, 2022, Vol.16 (2), p.453-464

2022

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Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery

The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

Conceptualizing Services and Service Innovation: A Practice Theory Study of the Swedish Music Market

Understanding How Music Influences Shopping on Weekdays and Weekends

Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?

How the sound frequency of background music influences consumers’ perceptions and decision making

I've heard that brand before: the role of music recognition on consumer choice

Music to the individual consumer's ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?

Preventing Digital Music Piracy: The Carrot or the Stick?

The power of nostalgia: Age and preference for popular music

Presenting marketing through music: Alpen sind immer wunderschön

Music sentiment and stock returns

The value of using popular music and performers on brand and message recall in television advertising jingles

When background music in audiovisual advertisements can boost the perceived competence of the advertised brands – an empirical study from South Korea

Sounds of music: exploring consumers’ musical engagement

Setting the tone with the tune: A meta-analytic review of the effects of background music in retail settings

The street music business: consumer responses to buskers performing on the street and on online video platforms

Consumer value of virtual music festivals

Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?

Privacy Is Precious: On the Attempt to Lift Anonymity on the Internet to Increase Revenue

Segmenting beyond behavioural intentions: Fine tuning music festival visitors’ music appreciation

Music preferences as an instrument of emotional self-regulation along the business cycle

Do consumers pay voluntarily? The case of online music

“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making

Music Roles Affect the Selection of Consumption Means: A Questionnaire Survey of People’s Expectations for Music and Exploratory Factor Analysis

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