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Facing the Global Customer: 10 Corso Como Innovative Path

Made in Italy and the Luxury Market, 2023, Vol.1, p.55-70

1, 2023

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Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, 2023, p.279-280

2023

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An intercultural comparison of the perception of luxury by young consumers

Luxury Marketing, 2013, p.S. 57-76

2013

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How Does the Use of Shockvertising Trigger Moral Emotions? A Focus on the Plastic Issue

Managing Sustainability, 2022, p.169-184

2022

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The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction

Country of Origin Effect, 2019, p.40-56

1, 2019

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Revisiting Country Image – Examining the Determinants towards Consumers’ Purchase Intention of High Technological Products

Country of Origin Effect, 2019, p.128-148

1, 2019

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Country of Origin Association in Retail and Wholesale Branding

Country of Origin Effect, 2019, p.20-39

1, 2019

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Why Consumers in Developing Countries Prefer Foreign Brands: A Study of Japanese Brands in Vietnam

Country of Origin Effect, 2019, p.106-127

1, 2019

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How Much More (or Less) Is a Brand Worth When Made in a Low Labor-Cost Country? It Depends Upon Who and Where You Ask

Country of Origin Effect, 2019, p.3-19

1, 2019

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Development and Validation of Consumers’ Need for Ingredient Authenticity (CNIA Scale)

Country of Origin Effect, 2019, p.84-105

1, 2019

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Introduction: Country of Origin Effect: Looking Back and Moving Forward

Country of Origin Effect, 2019, p.1-2

1, 2019

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Consumer Knowledge of Country of Origin of Fresh Food at Point of Purchase

Country of Origin Effect, 2019, p.57-70

1, 2019

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Why Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research

Country of Origin Effect, 2019, p.71-83

1, 2019

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Prefazione. Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento : focus sulla realtà fiorentina

Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento : focus sulla realtà fiorentina, 2006

Aiello, Gaetano

2006

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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance: 原产地效应和公司声誉的影响在B2B市场中具有高文化差距

Global Branding and Country of Origin, 2015, p.38-52

1, 2015

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Managing favorable product-country match in international markets: The case of "Made in Gessi": 国际市场中管理有利的产品国家竞争：以 "Made in Gessi" 为例

Global Branding and Country of Origin, 2015, p.66-78

1, 2015

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Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments: 不同购物环境下气氛对消费情感和意图的影响

Global Branding and Country of Origin, 2015, p.79-103

1, 2015

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Creativity and passion between global branding and country of origin roots: 品牌国际化和原产地间的创造力和热情

Global Branding and Country of Origin, 2015, p.1-4

1, 2015

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Modeling links between the decision-making process and luxury brand attachment: An international comparison: 建模链接决策过程和奢侈品牌附件：国际性比较

Global Branding and Country of Origin, 2015, p.5-22

1, 2015

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Creative networks in Florence and Paris: empirical results on project networks: 佛罗伦萨和巴黎的创意网络：目标网络的实证结果

Global Branding and Country of Origin, 2015, p.23-37

1, 2015

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What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers: 社交网站与社会化商务中发生了什么？：自我陶醉，印象管理与消费者网络口碑行为的定性研究

Global Branding and Country of Origin, 2015, p.104-116

1, 2015

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Does country of origin affect brand associations? The case of Italian brands in China: 原产地能否影响品牌联想？以在中国的意大利品牌为例

Global Branding and Country of Origin, 2015, p.53-65

1, 2015

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Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review

Back to the Future: Using Marketing Basics to Provide Customer Value, 2018, p.243-244

2018

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Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business Development

Rediscovering the Essentiality of Marketing, p.347-351

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Commercio elettronico ed offerta di un prodotto turistico multimediale delle città d'arte. Viaggio e viaggiatori nell'età del turismo : per una riqualificazione dell'offerta turistica nelle città d'arte

Viaggio e viaggiatori nell'età del turismo : per una riqualificazione dell'offerta turistica nelle città d'arte, 2000

Aiello, Gaetano

2000

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Facing the Global Customer: 10 Corso Como Innovative Path

Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract

An intercultural comparison of the perception of luxury by young consumers

How Does the Use of Shockvertising Trigger Moral Emotions? A Focus on the Plastic Issue

The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction

Revisiting Country Image – Examining the Determinants towards Consumers’ Purchase Intention of High Technological Products

Country of Origin Association in Retail and Wholesale Branding

Why Consumers in Developing Countries Prefer Foreign Brands: A Study of Japanese Brands in Vietnam

How Much More (or Less) Is a Brand Worth When Made in a Low Labor-Cost Country? It Depends Upon Who and Where You Ask

Development and Validation of Consumers’ Need for Ingredient Authenticity (CNIA Scale)

Introduction: Country of Origin Effect: Looking Back and Moving Forward

Consumer Knowledge of Country of Origin of Fresh Food at Point of Purchase

Why Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research

Prefazione. Strategie di internazionalizzazione e grande distribuzione nel settore dell'abbigliamento : focus sulla realtà fiorentina

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance: 原产地效应和公司声誉的影响在B2B市场中具有高文化差距

Managing favorable product-country match in international markets: The case of "Made in Gessi": 国际市场中管理有利的产品国家竞争：以 "Made in Gessi" 为例

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments: 不同购物环境下气氛对消费情感和意图的影响

Creativity and passion between global branding and country of origin roots: 品牌国际化和原产地间的创造力和热情

Modeling links between the decision-making process and luxury brand attachment: An international comparison: 建模链接决策过程和奢侈品牌附件：国际性比较

Creative networks in Florence and Paris: empirical results on project networks: 佛罗伦萨和巴黎的创意网络：目标网络的实证结果

What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers: 社交网站与社会化商务中发生了什么？：自我陶醉，印象管理与消费者网络口碑行为的定性研究

Does country of origin affect brand associations? The case of Italian brands in China: 原产地能否影响品牌联想？以在中国的意大利品牌为例

Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review

Determinants of SMEs Growth: The Balance Between Innovation and Tradition as Key Factor for Italian Small Business Development

Commercio elettronico ed offerta di un prodotto turistico multimediale delle città d'arte. Viaggio e viaggiatori nell'età del turismo : per una riqualificazione dell'offerta turistica nelle città d'arte

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