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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

Kosciolek, Szczepan

1, 2024

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The Dynamics of Influencer Marketing: A Multidisciplinary Approach

1, 2023

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Strategic Integrated Marketing Communications

Percy, Larry

Fourth edition, 2023

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Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Foundations of management, 2023-01, Vol.15 (1), p.79-88

2023

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Integrated Marketing Communications in Football

Manoli, Argyro Elisavet

1, 2022

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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.210-227

2021

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Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence

1st ed. 2022., 2021

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Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective

International review of management and marketing, 2023-03, Vol.13 (2), p.36-46

2023

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The Dark Side of Marketing Communications: Critical Marketing Perspectives

1st, 2021

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From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

Social Computing and Social Media. Human Behavior, p.190-199

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Building Corporate Identity, Image and Reputation in the Digital Era

1, 2022

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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Landa, Robin

1, 2022

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The Routledge Companion to Strategic Marketing

1st edition, 2021

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Development of interaction management tools in B2B markets

Вестник университета, 2024-03 (2), p.115-123

2024

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Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business

Bìznes ìnform (Multilingual ed.), 2022-06, Vol.6 (533), p.137-142

2022

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Introduction to Advertising: Understanding and Managing the Advertising Process

Mogaji, Emmanuel

1st, 2021

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Principles of Strategic Communication

1st, 2021

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ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

E+M ekonomie a management, 2021-10, Vol.24 (4), p.189-205

2021

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Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Management dynamics in the knowledge economy, 2022-06, Vol.10 (2), p.154-166

2022

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Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives

1, 2022

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Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World

1, 2022

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Does brand meaning exist in similarity or singularity?

Journal of business research, 2009-03, Vol.62 (3), p.356-361

2009

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Influencer Marketing: Building Brand Communities and Engagement

1st edition, 2021

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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Comparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102

2020

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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Strategic Integrated Marketing Communications

Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework

Integrated Marketing Communications in Football

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence

Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective

The Dark Side of Marketing Communications: Critical Marketing Perspectives

From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

Building Corporate Identity, Image and Reputation in the Digital Era

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

The Routledge Companion to Strategic Marketing

Integrating online communities within business-to-business marketing communications: an exploratory study

Development of interaction management tools in B2B markets

Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business

Introduction to Advertising: Understanding and Managing the Advertising Process

Principles of Strategic Communication

ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives

Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for a Changing World

Does brand meaning exist in similarity or singularity?

Influencer Marketing: Building Brand Communities and Engagement

Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

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