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Attachment–aversion (AA) model of customer–brand relationships

Journal of consumer psychology, 2013-04, Vol.23 (2), p.229-248

2013

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The role of brand logos in firm performance

Journal of business research, 2013-02, Vol.66 (2), p.180-187

2013

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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Journal of consumer psychology, 2005, Vol.15 (1), p.77-91

2005

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What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

The Journal of consumer research, 2006-06, Vol.33 (1), p.16-18

2006

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Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Journal of the Association for Consumer Research, 2018-04, Vol.3 (2), p.123-129

2018

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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Journal of business research, 2023-11, Vol.168, p.114240, Article 114240

2023

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Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Journal of consumer psychology, 2008-10, Vol.18 (4), p.281-291

2008

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Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

The Journal of consumer research, 2007-03, Vol.33 (4), p.479-489

2007

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Brand Attachment: Constructs, Consequences, and Causes

Foundations and trends in marketing, 2006-01, Vol.1 (3), p.191-230

2006

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Two types of attractive research: Cute research and beautiful research

Journal of consumer psychology, 2012-07, Vol.22 (3), p.299-302

Park, C. Whan

2012

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From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Journal of consumer psychology, 2013-04, Vol.23 (2), p.269-274

2013

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Brand-self connections and brand prominence as drivers of employee brand attachment

AMS review, 2018-12, Vol.8 (3-4), p.128-146

2018

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The Power of a Good Logo

MIT Sloan management review, 2014-12, Vol.55 (2), p.10

2014

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Paying before consuming: Examining the robustness of consumers’ preference for prepayment

Journal of retailing, 2006-01, Vol.82 (3), p.165-175

2006

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Consumer Knowledge Assessment

The Journal of consumer research, 1994-06, Vol.21 (1), p.71-82

1994

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Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Journal of consumer psychology, 1997, Vol.6 (2), p.119-140

1997

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Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

Journal of advertising, 2002-12, Vol.31 (4), p.15-26

2002

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Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

The Journal of consumer research, 1980-12, Vol.7 (3), p.234-248

1980

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Creating Cultural Meaning in Products and Brands: A Psychological Perspective

Journal of consumer psychology, 2019-07, Vol.29 (3), p.555-562

2019

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Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

The Journal of consumer research, 1991-09, Vol.18 (2), p.185-193

1991

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Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management

Brand Meaning Management, 2015, Vol.12, p.xv-xxxii

2015

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Familiarity and Its Impact on Consumer Decision Biases and Heuristics

The Journal of consumer research, 1981-09, Vol.8 (2), p.223-231

1981

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Strategic benefits of low fit brand extensions: When and why?

Journal of consumer psychology, 2015-10, Vol.25 (4), p.577-595

2015

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What is JCP's Next Move?

Journal of consumer psychology, 2012-10, Vol.22 (4), p.471-472

Park, C. Whan

2012

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Corrigendum to “Two types of attractive research: Cute research and beautiful research” [Journal of Consumer Psychology 22 (2012) 299–302]

Journal of consumer psychology, 2012-10, Vol.22 (4), p.605-605

Park, C. Whan

2012

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Attachment–aversion (AA) model of customer–brand relationships

The role of brand logos in firm performance

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

Introduction to the Special Issue: Brand Relationships, Emotions, and the Self

Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Brand Attachment: Constructs, Consequences, and Causes

Two types of attractive research: Cute research and beautiful research

From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

Brand-self connections and brand prominence as drivers of employee brand attachment

The Power of a Good Logo

Paying before consuming: Examining the robustness of consumers’ preference for prepayment

Consumer Knowledge Assessment

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies

Understanding Program-Induced Mood Effects: Decoupling Arousal from Valence

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Creating Cultural Meaning in Products and Brands: A Psychological Perspective

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management

Familiarity and Its Impact on Consumer Decision Biases and Heuristics

Strategic benefits of low fit brand extensions: When and why?

What is JCP's Next Move?

Corrigendum to “Two types of attractive research: Cute research and beautiful research” [Journal of Consumer Psychology 22 (2012) 299–302]

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