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Contemporary Issues in Social Media Marketing

1, 2018

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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

1st, 2021

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The New Luxury Experience: Creating the Ultimate Customer Experience

Batat, Wided

1, 2019

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Advanced Theory and Practice in Sport Marketing

Fourth edition, 2022

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The Palgrave Handbook of Interactive Marketing

Wang, Cheng Lu

1, 2023

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Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Levin, Aron

1st ed., 2019

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Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Bianchi, Anna

1, 2021

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Sensory Marketing

1, 2009

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Brand Hate: Navigating Consumer Negativity in the Digital World

Kucuk, S. Umit

2nd ed. 2019, 2018

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Sport Consumer Behaviour: Marketing Strategies

Second edition., 2022

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Marketing 3.0: from products to customers to the human spirit

Kotler, Philip

2010

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

1, 2021

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Setting the future of digital and social media marketing research: Perspectives and research propositions

International journal of information management, 2021-08, Vol.59, p.102168, Article 102168

2021

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Marketing Management: Past, Present and Future

Fourth edition, 2021

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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

Batat, Wided

1st, 2019

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

1st ed. 2019., 2019

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Success in Social Marketing: 100 Case Studies From Around the Globe

1st, 2023

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Contemporary Trends in Marketing: Problems, Processes and Prospects

1, 2023

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New Consumer Behavior Theories from Japan

Shimizu, Akira

1st Edition 2021, 2021

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Brand Gender: Increasing Brand Equity through Brand Personality

Lieven, Theo

1, 2017

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Yes Logo: Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

1st ed. 2023., 2023

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Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Rajagopal

1, 2022

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Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

Culver, Annika A

1, 2023

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Relationship Marketing in the Digital Age

1, 2019

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Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722

2015

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Contemporary Issues in Social Media Marketing

Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour

The New Luxury Experience: Creating the Ultimate Customer Experience

Advanced Theory and Practice in Sport Marketing

The Palgrave Handbook of Interactive Marketing

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

Sensory Marketing

Brand Hate: Navigating Consumer Negativity in the Digital World

Sport Consumer Behaviour: Marketing Strategies

Marketing 3.0: from products to customers to the human spirit

Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

Setting the future of digital and social media marketing research: Perspectives and research propositions

Marketing Management: Past, Present and Future

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

Success in Social Marketing: 100 Case Studies From Around the Globe

Contemporary Trends in Marketing: Problems, Processes and Prospects

New Consumer Behavior Theories from Japan

Brand Gender: Increasing Brand Equity through Brand Personality

Yes Logo: Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

Relationship Marketing in the Digital Age

Antecedents of social media B2B use in industrial marketing context: customers’ view

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