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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International journal of information management, 2017-08, Vol.37 (4), p.257-268

2017

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Neuromarketing: the hope and hype of neuroimaging in business

Nature reviews. Neuroscience, 2010-04, Vol.11 (4), p.284-292

2010

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Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development

American journal of public health (1971), 2010-01, Vol.100 (1), p.78-87

2010

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Psychological factors and consumer behavior during the COVID-19 pandemic

PloS one, 2021-08, Vol.16 (8), p.e0256095-e0256095

2021

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Co-creation experiences: The next practice in value creation

Journal of interactive marketing, 2004, Vol.18 (3), p.5-14

2004

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Relational network brands: Towards a conceptual model of place brands

Journal of vacation marketing, 2004-04, Vol.10 (2), p.109-121

Hankinson, Graham

2004

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Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

NeuroImage (Orlando, Fla.), 2016-08, Vol.136, p.122-128

2016

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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Journal of interactive marketing, 2004, Vol.18 (1), p.38-52

2004

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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Virtual reality : the journal of the Virtual Reality Society, 2017-11, Vol.21 (4), p.177-191

2017

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Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Journal of medical Internet research, 2018-03, Vol.20 (3), p.e80-e80

2018

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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

International journal of environmental research and public health, 2020-09, Vol.17 (18), p.6607

2020

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Eating for the better: a social marketing review (2000–2012)

Public health nutrition, 2014-07, Vol.17 (7), p.1628-1639

2014

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Measuring the quality of relationships in consumer services: an empirical study

European journal of marketing, 2003-02, Vol.37 (1/2), p.169-196

2003

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Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Journal of cleaner production, 2014-12, Vol.85, p.488-496

2014

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Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

International journal of environmental research and public health, 2020-11, Vol.17 (22), p.8418

2020

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Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Sustainability, 2021-01, Vol.13 (1), p.209

2021

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The Impact of COVID-19 on Consumers: Preparing for Digital Sales

IEEE engineering management review, 2020-09, Vol.48 (3), p.212-218

Kim, Rae Yule

2020

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IEEE_Xplore

An application of Life Cycle Assessment (LCA) as a green marketing tool for agricultural products: the case of extra-virgin olive oil in Val di Cornia, Italy

Journal of environmental planning and management, 2014-01, Vol.57 (1), p.78-103

2014

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The conceptual domain of service loyalty: how many dimensions?

The Journal of services marketing, 2007-02, Vol.21 (1), p.36-51

2007

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Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays - Evidence from United Kingdom (UK) Consumers

Journal of travel & tourism marketing, 2015-11, Vol.32 (8), p.953-970

2015

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Gender differences in Hong Kong adolescent consumers' green purchasing behavior

The Journal of consumer marketing, 2009-03, Vol.26 (2), p.87-96

Lee, Kaman

2009

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As good as new – valuing fashion brands in the online second-hand markets

The journal of product & brand management, 2016-05, Vol.25 (3), p.285-295

2016

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The omnichannel continuum: Integrating online and offline channels along the customer journey

Journal of retailing, 2022-03, Vol.98 (1), p.111-132

Neslin, Scott A.

2022

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Neuromarketing: the hope and hype of neuroimaging in business

Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development

Psychological factors and consumer behavior during the COVID-19 pandemic

Co-creation experiences: The next practice in value creation

Relational network brands: Towards a conceptual model of place brands

Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Eating for the better: a social marketing review (2000–2012)

Measuring the quality of relationships in consumer services: an empirical study

Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

The Impact of COVID-19 on Consumers: Preparing for Digital Sales

An application of Life Cycle Assessment (LCA) as a green marketing tool for agricultural products: the case of extra-virgin olive oil in Val di Cornia, Italy

The conceptual domain of service loyalty: how many dimensions?

Exploring Electronic Word-of-Mouth (eWOM) in The Consumer Purchase Decision-Making Process: The Case of Online Holidays - Evidence from United Kingdom (UK) Consumers

Gender differences in Hong Kong adolescent consumers' green purchasing behavior

As good as new – valuing fashion brands in the online second-hand markets

The omnichannel continuum: Integrating online and offline channels along the customer journey

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