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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International journal of information management, 2017-08, Vol.37 (4), p.257-268

2017

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Neuromarketing: the hope and hype of neuroimaging in business

Nature reviews. Neuroscience, 2010-04, Vol.11 (4), p.284-292

2010

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Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development

American journal of public health (1971), 2010-01, Vol.100 (1), p.78-87

2010

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Psychological factors and consumer behavior during the COVID-19 pandemic

PloS one, 2021-08, Vol.16 (8), p.e0256095-e0256095

2021

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Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

NeuroImage (Orlando, Fla.), 2016-08, Vol.136, p.122-128

2016

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Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Journal of medical Internet research, 2018-03, Vol.20 (3), p.e80-e80

2018

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Relational network brands: Towards a conceptual model of place brands

Journal of vacation marketing, 2004-04, Vol.10 (2), p.109-121

Hankinson, Graham

2004

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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Virtual reality : the journal of the Virtual Reality Society, 2017-11, Vol.21 (4), p.177-191

2017

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Eating for the better: a social marketing review (2000–2012)

Public health nutrition, 2014-07, Vol.17 (7), p.1628-1639

2014

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Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Journal of cleaner production, 2014-12, Vol.85, p.488-496

2014

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Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

International journal of environmental research and public health, 2020-11, Vol.17 (22), p.8418

2020

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Consumer effects of environmental impact in product labeling

The Journal of consumer marketing, 2011-01, Vol.28 (1), p.76-86

2011

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An application of Life Cycle Assessment (LCA) as a green marketing tool for agricultural products: the case of extra-virgin olive oil in Val di Cornia, Italy

Journal of environmental planning and management, 2014-01, Vol.57 (1), p.78-103

2014

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Co-creation experiences: The next practice in value creation

Journal of interactive marketing, 2004, Vol.18 (3), p.5-14

2004

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The role of brand love in consumer-brand relationships

The Journal of consumer marketing, 2013-04, Vol.30 (3), p.258-266

2013

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Relationship Marketing in Consumer Markets: Antecedents and Consequences

Journal of the Academy of Marketing Science, 1995-10, Vol.23 (4), p.255-271

1995

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Gender differences in Hong Kong adolescent consumers' green purchasing behavior

The Journal of consumer marketing, 2009-03, Vol.26 (2), p.87-96

Lee, Kaman

2009

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Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

Energy (Oxford), 2011-09, Vol.36 (9), p.5716-5727

2011

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The omnichannel continuum: Integrating online and offline channels along the customer journey

Journal of retailing, 2022-03, Vol.98 (1), p.111-132

Neslin, Scott A.

2022

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Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Computers in human behavior, 2016-05, Vol.58, p.98-108

2016

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The type of network structure to target varies depending on the stage of advertising objectives

Annals of Business Administrative Science, 2024/06/15, Vol.23(3), pp.35-47

2024

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COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

American journal of agricultural economics, 2021-03, Vol.103 (2), p.448-465

2021

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Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

Maternal and child nutrition, 2022-04, Vol.18 (2), p.e13332-n/a

2022

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Neuromarketing: the hope and hype of neuroimaging in business

Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development

Psychological factors and consumer behavior during the COVID-19 pandemic

Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Relational network brands: Towards a conceptual model of place brands

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Eating for the better: a social marketing review (2000–2012)

Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

Consumer effects of environmental impact in product labeling

An application of Life Cycle Assessment (LCA) as a green marketing tool for agricultural products: the case of extra-virgin olive oil in Val di Cornia, Italy

Co-creation experiences: The next practice in value creation

The role of brand love in consumer-brand relationships

Relationship Marketing in Consumer Markets: Antecedents and Consequences

Gender differences in Hong Kong adolescent consumers' green purchasing behavior

Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

The omnichannel continuum: Integrating online and offline channels along the customer journey

Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

The type of network structure to target varies depending on the stage of advertising objectives

COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

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