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Marketing in the Sharing Economy

Journal of marketing, 2019-09, Vol.83 (5), p.5-27

2019

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.333-356

2015

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Making your online voice loud: the critical role of WOM information

European journal of marketing, 2011-07, Vol.45 (7/8), p.1277-1297

2011

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The effects of scarcity on consumer decision journeys

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.532-550

2019

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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Journal of strategic marketing, 2014-11, Vol.22 (7), p.563-586

2014

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The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

The Journal of consumer research, 2014-02, Vol.40 (5), p.797-817

2014

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Conditioning Prices on Purchase History

Marketing science (Providence, R.I.), 2005-07, Vol.24 (3), p.367-381

2005

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Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.375-394

2015

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Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants

Marketing science (Providence, R.I.), 2017-07, Vol.36 (4), p.565-589

2017

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The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption

Technological forecasting & social change, 2021-08, Vol.169, p.120847, Article 120847

2021

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Dynamic Customer Management and the Value of One-to-One Marketing

Marketing science (Providence, R.I.), 2009-11, Vol.28 (6), p.1063-1079

2009

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Psychological factors and consumer behavior during the COVID-19 pandemic

PloS one, 2021-08, Vol.16 (8), p.e0256095-e0256095

2021

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Thinking green, buying green? Drivers of pro-environmental purchasing behavior

The Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175

Moser, Andrea K

2015

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Relationship advertising: How advertising can enhance social bonds

Journal of business research, 2015-12, Vol.68 (12), p.2494-2502

de Waal Malefyt, Timothy

2015

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Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

Journal of advertising, 2007-06, Vol.36 (2), p.63-74

2007

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The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

The Journal of consumer research, 2014-04, Vol.40 (6), p.1149-1166

2014

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Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

NeuroImage (Orlando, Fla.), 2016-08, Vol.136, p.122-128

2016

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The impact of Covid-19 on customer journeys: implications for interactive marketing

Journal of research in interactive marketing, 2022-02, Vol.16 (1), p.22-36

2022

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Visual Listening In: Extracting Brand Image Portrayed on Social Media

Marketing science (Providence, R.I.), 2020-07, Vol.39 (4), p.669-686

2020

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Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Marketing science (Providence, R.I.), 2013-05, Vol.32 (3), p.368-392

2013

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The servicescape as an antecedent to service quality and behavioral intentions

The Journal of services marketing, 2013-07, Vol.27 (4), p.271-280

2013

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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

International journal of environmental research and public health, 2020-09, Vol.17 (18), p.6607

2020

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Social Influence Effects in Online Product Ratings

Journal of marketing, 2012-09, Vol.76 (5), p.70-88

2012

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Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

Journal of marketing, 2009-11, Vol.73 (6), p.1-17

2009

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Marketing in the Sharing Economy

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Making your online voice loud: the critical role of WOM information

The effects of scarcity on consumer decision journeys

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Conditioning Prices on Purchase History

Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants

The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption

Dynamic Customer Management and the Value of One-to-One Marketing

Psychological factors and consumer behavior during the COVID-19 pandemic

Thinking green, buying green? Drivers of pro-environmental purchasing behavior

Relationship advertising: How advertising can enhance social bonds

Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action

Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

The impact of Covid-19 on customer journeys: implications for interactive marketing

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

The servicescape as an antecedent to service quality and behavioral intentions

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Social Influence Effects in Online Product Ratings

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase

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