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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International journal of information management, 2017-08, Vol.37 (4), p.257-268

2017

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Neuromarketing: the hope and hype of neuroimaging in business

Nature reviews. Neuroscience, 2010-04, Vol.11 (4), p.284-292

2010

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Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Journal of medical Internet research, 2018-03, Vol.20 (3), p.e80-e80

2018

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Relational network brands: Towards a conceptual model of place brands

Journal of vacation marketing, 2004-04, Vol.10 (2), p.109-121

Hankinson, Graham

2004

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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Virtual reality : the journal of the Virtual Reality Society, 2017-11, Vol.21 (4), p.177-191

2017

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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

International journal of environmental research and public health, 2020-09, Vol.17 (18), p.6607

2020

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Eating for the better: a social marketing review (2000–2012)

Public health nutrition, 2014-07, Vol.17 (7), p.1628-1639

2014

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Do consumers value hydroponics? Implications for organic certification

Agricultural economics, 2019-11, Vol.50 (6), p.707-721

2019

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The Impact of COVID-19 on Consumers: Preparing for Digital Sales

IEEE engineering management review, 2020-09, Vol.48 (3), p.212-218

Kim, Rae Yule

2020

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Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Journal of cleaner production, 2014-12, Vol.85, p.488-496

2014

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Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

International journal of environmental research and public health, 2020-11, Vol.17 (22), p.8418

2020

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Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Sustainability, 2020-09, Vol.12 (18), p.7461

2020

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Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Sustainability, 2021-01, Vol.13 (1), p.209

2021

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Pro-environmental products: marketing influence on consumer purchase decision

The Journal of consumer marketing, 2008-08, Vol.25 (5), p.281-293

2008

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Co-creation experiences: The next practice in value creation

Journal of interactive marketing, 2004, Vol.18 (3), p.5-14

2004

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Shifts in Privacy Concerns

The American economic review, 2012-05, Vol.102 (3), p.349-353

2012

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The conceptual domain of service loyalty: how many dimensions?

The Journal of services marketing, 2007-02, Vol.21 (1), p.36-51

2007

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Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

Energy (Oxford), 2011-09, Vol.36 (9), p.5716-5727

2011

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Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Computers in human behavior, 2016-05, Vol.58, p.98-108

2016

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The omnichannel continuum: Integrating online and offline channels along the customer journey

Journal of retailing, 2022-03, Vol.98 (1), p.111-132

Neslin, Scott A.

2022

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COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

American journal of agricultural economics, 2021-03, Vol.103 (2), p.448-465

2021

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Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

Maternal and child nutrition, 2022-04, Vol.18 (2), p.e13332-n/a

2022

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Future warming increases probability of globally synchronized maize production shocks

Proceedings of the National Academy of Sciences - PNAS, 2018-06, Vol.115 (26), p.6644-6649

2018

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Biopolitical Marketing and Social Media Brand Communities

Theory, culture & society, 2016-09, Vol.33 (5), p.91-115

2016

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Neuromarketing: the hope and hype of neuroimaging in business

Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Relational network brands: Towards a conceptual model of place brands

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Eating for the better: a social marketing review (2000–2012)

Do consumers value hydroponics? Implications for organic certification

The Impact of COVID-19 on Consumers: Preparing for Digital Sales

Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Pro-environmental products: marketing influence on consumer purchase decision

Co-creation experiences: The next practice in value creation

Shifts in Privacy Concerns

The conceptual domain of service loyalty: how many dimensions?

Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

The omnichannel continuum: Integrating online and offline channels along the customer journey

COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan

Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

Future warming increases probability of globally synchronized maize production shocks

Biopolitical Marketing and Social Media Brand Communities

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