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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

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Marketing in the Sharing Economy

Journal of marketing, 2019-09, Vol.83 (5), p.5-27

2019

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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

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Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological forecasting & social change, 2022-01, Vol.174, p.121246, Article 121246

2022

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

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Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.721-739

2009

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When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Journal of marketing research, 2019-04, Vol.56 (2), p.197-210

2019

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The influence of e-word-of-mouth on hotel occupancy rate

International journal of contemporary hospitality management, 2016-09, Vol.28 (9), p.2035-2051

2016

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Customer-dominant logic: foundations and implications

The Journal of services marketing, 2015-09, Vol.29 (6/7), p.472-484

2015

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Social media's slippery slope: challenges, opportunities and future research directions

Journal of research in interactive marketing, 2013-05, Vol.7 (2), p.86-99

2013

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Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Journal of marketing research, 2019-08, Vol.56 (4), p.535-556

2019

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Measuring and Managing Consumer Sentiment in an Online Community Environment

Journal of marketing research, 2015-10, Vol.52 (5), p.629-641

2015

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Promotional Reviews: An Empirical Investigation of Online Review Manipulation

The American economic review, 2014-08, Vol.104 (8), p.2421-2455

2014

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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International journal of information management, 2017-08, Vol.37 (4), p.257-268

2017

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The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Journal of the Academy of Marketing Science, 2015-05, Vol.43 (3), p.333-356

2015

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Social media: The new hybrid element of the promotion mix

Business horizons, 2009-07, Vol.52 (4), p.357-365

2009

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Home Country Bias in Product Evaluation: The Complementary Roles of Economic and Socio-Psychological Motives

Journal of international business studies, 2007-05, Vol.38 (3), p.361-373

Verlegh, Peeter W J

2007

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Blogs, Advertising, and Local-Market Movie Box Office Performance

Management science, 2013-12, Vol.59 (12), p.2635-2654

2013

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The effectiveness of celebrity endorsements: a meta-analysis

Journal of the Academy of Marketing Science, 2017-01, Vol.45 (1), p.55-75

2017

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The effects of scarcity on consumer decision journeys

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.532-550

2019

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Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Journal of marketing research, 2017-02, Vol.54 (1), p.111-123

2017

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Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

Journal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.360-383

2020

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Attention, emotions and cause-related marketing effectiveness

European journal of marketing, 2015-11, Vol.49 (11/12), p.1728-1750

2015

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Estimating Demand for Mobile Applications in the New Economy

Management science, 2014-06, Vol.60 (6), p.1470-1488

2014

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Mobile Targeting

Management science, 2014-07, Vol.60 (7), p.1738-1756

2014

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Social media and consumer engagement: a review and research agenda

Marketing in the Sharing Economy

The Impact of Different Touchpoints on Brand Consideration

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

The influence of e-word-of-mouth on hotel occupancy rate

Customer-dominant logic: foundations and implications

Social media's slippery slope: challenges, opportunities and future research directions

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Measuring and Managing Consumer Sentiment in an Online Community Environment

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Social media: The new hybrid element of the promotion mix

Home Country Bias in Product Evaluation: The Complementary Roles of Economic and Socio-Psychological Motives

Blogs, Advertising, and Local-Market Movie Box Office Performance

The effectiveness of celebrity endorsements: a meta-analysis

The effects of scarcity on consumer decision journeys

Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis

Attention, emotions and cause-related marketing effectiveness

Estimating Demand for Mobile Applications in the New Economy

Mobile Targeting

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