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NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI

1, 2024

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Intercultural Marketing: Theory and Practice

Beveridge, Ivana

1st edition, 2021

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

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Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

1, 2023

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Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

Nuttavuthisit, Krittinee

1st ed. 2019., 2019

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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Journal of medical Internet research, 2022-03, Vol.24 (3), p.e29422-e29422

2022

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SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

Equilibrium (Toruń ), 2020-03, Vol.15 (1), p.133-150

2020

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COVID-washing of ultra-processed products: the content of digital marketing on Facebook during the COVID-19 pandemic in Uruguay

Public health nutrition, 2021-04, Vol.24 (5), p.1142-1152

2021

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A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

International journal of environmental research and public health, 2022-07, Vol.19 (15), p.9263

2022

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Defining event marketing as engagement-driven marketing communication

Gadjah Mada international journal of business, 2022-08, Vol.24 (2), p.151-177

2022

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Promotional Reviews: An Empirical Investigation of Online Review Manipulation

The American economic review, 2014-08, Vol.104 (8), p.2421-2455

2014

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The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

International journal of environmental research and public health, 2022-12, Vol.19 (24), p.16637

2022

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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International journal of information management, 2017-08, Vol.37 (4), p.257-268

2017

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Green Marketing in the Digital Age: A Systematic Literature Review

Sustainability, 2023-08, Vol.15 (16), p.12369

2023

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A necessidade do suplemento nutricional como construção de um argumento: uma aleturgia capturada dos discursos do marketing?

GeSec : Revista de Gestão e Secretariado, 2023-05, Vol.14 (2), p.1718-1733

2023

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AN ECONOMIC ANALYSIS OF SOME FACTORS AFFECTING IN MARKETING EFFICIENCY OF DRY ONION CROP USING THE TOBIT REGRESSION MODEL

Iraqi journal of agricultural science, 2022-01, Vol.53 (1), p.180-186

2022

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Organic Food Purchases in an Emerging Market: The Influence of Consumers' Personal Factors and Green Marketing Practices of Food Stores

International journal of environmental research and public health, 2019-03, Vol.16 (6), p.1037

2019

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Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Marketing science (Providence, R.I.), 2013-03, Vol.32 (2), p.194-212

2013

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Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Telematics and informatics, 2017-11, Vol.34 (7), p.1294-1307

2017

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Preisfairness

WiSt - Wirtschaftswissenschaftliches Studium, 2021, Vol.50 (12), p.55-58

Pick, Doreén

2021

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Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?

Agricultural and food economics, 2022-12, Vol.10 (1), p.31-31, Article 31

2022

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Marketing analysis and price transmission elasticity of beef cattle at Batang Kapas District, Pesisir Selatan Regency

IOP conference series. Earth and environmental science, 2024-05, Vol.1341 (1), p.12107

2024

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Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning

Industrial management + data systems, 2023-12, Vol.123 (12), p.3080-3108

2023

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Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline

AMS review, 2022-12, Vol.12 (3-4), p.188-195

2022

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Marketing and Consumption in Modern Japan

Usui, Kazuo

1, 2014

Volltextzugriff (PDF)

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NeuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI

Intercultural Marketing: Theory and Practice

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

SoLoMo marketing as a global tool for enhancing awareness of eco–innovations in Slovak business environment

COVID-washing of ultra-processed products: the content of digital marketing on Facebook during the COVID-19 pandemic in Uruguay

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

Defining event marketing as engagement-driven marketing communication

Promotional Reviews: An Empirical Investigation of Online Review Manipulation

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Green Marketing in the Digital Age: A Systematic Literature Review

A necessidade do suplemento nutricional como construção de um argumento: uma aleturgia capturada dos discursos do marketing?

AN ECONOMIC ANALYSIS OF SOME FACTORS AFFECTING IN MARKETING EFFICIENCY OF DRY ONION CROP USING THE TOBIT REGRESSION MODEL

Organic Food Purchases in an Emerging Market: The Influence of Consumers' Personal Factors and Green Marketing Practices of Food Stores

Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Preisfairness

Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?

Marketing analysis and price transmission elasticity of beef cattle at Batang Kapas District, Pesisir Selatan Regency

Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning

Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline

Marketing and Consumption in Modern Japan

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