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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International journal of information management, 2017-08, Vol.37 (4), p.257-268

2017

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Neuromarketing: the hope and hype of neuroimaging in business

Nature reviews. Neuroscience, 2010-04, Vol.11 (4), p.284-292

2010

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Psychological factors and consumer behavior during the COVID-19 pandemic

PloS one, 2021-08, Vol.16 (8), p.e0256095-e0256095

2021

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Relational network brands: Towards a conceptual model of place brands

Journal of vacation marketing, 2004-04, Vol.10 (2), p.109-121

Hankinson, Graham

2004

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Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

NeuroImage (Orlando, Fla.), 2016-08, Vol.136, p.122-128

2016

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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Virtual reality : the journal of the Virtual Reality Society, 2017-11, Vol.21 (4), p.177-191

2017

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Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Journal of medical Internet research, 2018-03, Vol.20 (3), p.e80-e80

2018

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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

International journal of environmental research and public health, 2020-09, Vol.17 (18), p.6607

2020

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Application of frontal EEG asymmetry to advertising research

Journal of economic psychology, 2010-10, Vol.31 (5), p.785-793

2010

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Eating for the better: a social marketing review (2000–2012)

Public health nutrition, 2014-07, Vol.17 (7), p.1628-1639

2014

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Measuring the quality of relationships in consumer services: an empirical study

European journal of marketing, 2003-02, Vol.37 (1/2), p.169-196

2003

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Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Journal of cleaner production, 2014-12, Vol.85, p.488-496

2014

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Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

International journal of environmental research and public health, 2020-11, Vol.17 (22), p.8418

2020

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Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Sustainability, 2021-01, Vol.13 (1), p.209

2021

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The Impact of COVID-19 on Consumers: Preparing for Digital Sales

IEEE engineering management review, 2020-09, Vol.48 (3), p.212-218

Kim, Rae Yule

2020

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The conceptual domain of service loyalty: how many dimensions?

The Journal of services marketing, 2007-02, Vol.21 (1), p.36-51

2007

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As good as new – valuing fashion brands in the online second-hand markets

The journal of product & brand management, 2016-05, Vol.25 (3), p.285-295

2016

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The omnichannel continuum: Integrating online and offline channels along the customer journey

Journal of retailing, 2022-03, Vol.98 (1), p.111-132

Neslin, Scott A.

2022

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Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Computers in human behavior, 2016-05, Vol.58, p.98-108

2016

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The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective

Computers in human behavior, 2016-08, Vol.61, p.548-555

2016

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The type of network structure to target varies depending on the stage of advertising objectives

Annals of Business Administrative Science, 2024/06/15, Vol.23(3), pp.35-47

2024

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Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

Energy (Oxford), 2011-09, Vol.36 (9), p.5716-5727

2011

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Prosocial fish consumption and implications for labeling policy

Journal of behavioral and experimental economics, 2021-02, Vol.90, p.101657, Article 101657

2021

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Brand Strategies in the Era of Sustainability

Interdisciplinary description of complex systems, 2017-01, Vol.15 (1), p.78-88

2017

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Neuromarketing: the hope and hype of neuroimaging in business

Psychological factors and consumer behavior during the COVID-19 pandemic

Relational network brands: Towards a conceptual model of place brands

Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Application of frontal EEG asymmetry to advertising research

Eating for the better: a social marketing review (2000–2012)

Measuring the quality of relationships in consumer services: an empirical study

Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

The Impact of COVID-19 on Consumers: Preparing for Digital Sales

The conceptual domain of service loyalty: how many dimensions?

As good as new – valuing fashion brands in the online second-hand markets

The omnichannel continuum: Integrating online and offline channels along the customer journey

Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective

The type of network structure to target varies depending on the stage of advertising objectives

Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

Prosocial fish consumption and implications for labeling policy

Brand Strategies in the Era of Sustainability

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