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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Creating Effective Marketing Messages Through Moderately Surprising Syntax

Journal of marketing, 2023-09, Vol.87 (5), p.755-775

2023

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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

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When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of marketing, 2012-07, Vol.76 (4), p.109-125

2012

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Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

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Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Journal of marketing, 2009-05, Vol.73 (3), p.52-68

2009

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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269

2011

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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45

2016

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How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Journal of business and technical communication, 2020-10, Vol.34 (4), p.364-392

2020

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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of interactive marketing, 2010-05, Vol.24 (2), p.111-120

2010

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Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Journal of marketing, 2023-09, Vol.87 (5), p.736-754

2023

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Managing Customer Uncertainty in Making Service Offshoring Decisions

Journal of service research : JSR, 2021-11, Vol.24 (4), p.500-519

2021

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Email Marketing as a Tool for Strategic Persuasion

Journal of interactive marketing, 2022-08, Vol.57 (3), p.377-392

2022

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New Communications Approaches in Marketing: Issues and Research Directions

Journal of interactive marketing, 2009-05, Vol.23 (2), p.108-117

Winer, Russell S.

2009

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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations

Journal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.570-597

2023

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A Meta-Analysis of Marketing Communication Carryover Effects

Journal of marketing research, 2017-12, Vol.54 (6), p.990-1008

2017

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More Voices Persuade: The Attentional Benefits of Voice Numerosity

Journal of marketing research, 2023-08, Vol.60 (4), p.687-706

2023

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Factors Affecting Digital Visibility of Small and Medium Enterprises in India

Vision (New Delhi, India), 2021-12, p.97226292110605

2021

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Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

Journal of marketing, 2008-05, Vol.72 (3), p.14-31

2008

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The role of brand communications on front line service employee beliefs, behaviors, and performance

Journal of the Academy of Marketing Science, 2014-11, Vol.42 (6), p.642-657

2014

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Corporate Art Collections in Australia: The Influence of Aboriginal Art on Corporate Identity

International journal of business communication (Thousand Oaks, Calif.), 2023-04, Vol.60 (2), p.656-677

2023

Volltextzugriff (PDF)

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Journal of marketing education, 2024-04, Vol.46 (1), p.45-56

2024

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Creating Effective Marketing Messages Through Moderately Surprising Syntax

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Institutions and axioms: an extension and update of service-dominant logic

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Mobile Marketing: A Synthesis and Prognosis

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Managing Customer Uncertainty in Making Service Offshoring Decisions

Email Marketing as a Tool for Strategic Persuasion

New Communications Approaches in Marketing: Issues and Research Directions

Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations

A Meta-Analysis of Marketing Communication Carryover Effects

More Voices Persuade: The Attentional Benefits of Voice Numerosity

Factors Affecting Digital Visibility of Small and Medium Enterprises in India

Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully

The role of brand communications on front line service employee beliefs, behaviors, and performance

Corporate Art Collections in Australia: The Influence of Aboriginal Art on Corporate Identity

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

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