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Antecedents Of Customer Loyalty In The Retailing Sector: The Impact Of Switching Costs

Journal of applied business research, 2015-03, Vol.31 (2), p.371

Stan, Valentina

2015

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Antecedents of satisfaction and loyalty in different spectator tribes in a football context

International journal of sports marketing & sponsorship, 2022-04, Vol.23 (2), p.295-310

2022

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An Appraisal of Markov Brand-Switching Models

Journal of marketing research, 1965-11, Vol.2 (4), p.347-362

Ehrenberg, A. S. C.

1965

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Attribute Importance: Contrasting Measurements

Journal of marketing research, 1979-02, Vol.16 (1), p.60-63

1979

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Backward Profiling of Male Innovators

Journal of marketing research, 1974-02, Vol.11 (1), p.79-85

1974

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Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market?

Journal of marketing, 1995-04, Vol.59 (2), p.32-42

1995

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Children's visual memory of packaging

The Journal of consumer marketing, 2003-09, Vol.20 (5), p.400-427

2003

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Chinese consumer market segments for foreign apparel products

The Journal of consumer marketing, 2004-08, Vol.21 (5), p.301-317

2004

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Collaborative structure between Japanese high‐tech manufacturers and consumers

The Journal of consumer marketing, 2005-01, Vol.22 (1), p.25-34

Washida, Yuichi

2005

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Concentration of Information Power among Consumers

Journal of marketing research, 1971-11, Vol.8 (4), p.427-432

Thorelli, Hans B.

1971

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A Constrained Unfolding Methodology for Product Positioning

Marketing science (Providence, R.I.), 1986-01, Vol.5 (1), p.1-19

1986

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Consumer complaints by e-mail: an exploratory investigation of corporate responses and customer reactions

Journal of interactive marketing, 2001, Vol.15 (1), p.63-73

2001

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A consumer model for channel switching behavior

International journal of retail & distribution management, 2002-04, Vol.30 (4), p.179-185

2002

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Convergence marketing

Journal of interactive marketing, 2002, Vol.16 (2), p.64-79

2002

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Conversational Capital: How to Create Stuff People Love to Talk About

The Journal of Consumer Marketing, 2009-07, Vol.26 (5), p.370-371

2009

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Differences between Retailers' and Consumers' Perceptions

Journal of marketing research, 1968-02, Vol.5 (1), p.35-40

1968

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Direct‐to‐consumer prescription drug advertising: concerns and evidence on consumers' benefit

The Journal of consumer marketing, 2005-12, Vol.22 (7), p.397-403

2005

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Drivers of attitudes toward luxury brands

International marketing review, 2014-06, Vol.31 (4), p.363-389

2014

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The effect of self-confidence and anxiety on risk reduction strategies for an innovative product

Journal of the Academy of Marketing Science, 1977-12, Vol.5 (1-2), p.113-125

1977

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Effects of Context and Part-Category Cues on Recall of Competing Brands

Journal of marketing research, 1985-08, Vol.22 (3), p.340-349

1985

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Effects of Fear Appeal Format and Consumer Personality on Ad Processing and Persuasion: A Preliminary Analysis

Marketing letters, 1995-07, Vol.6 (3), p.211-220

Boyd, Henry C.

1995

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Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

Marketing science (Providence, R.I.), 1991-04, Vol.10 (2), p.111-130

1991

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An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Journal of marketing, 1992-07, Vol.56 (3), p.25-37

1992

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Factors determining inshopping in rural US communities

International journal of retail & distribution management, 2011-04, Vol.39 (5), p.326-345

2011

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Familiarity, expertise and involvement: key consumer segmentation factors

The Journal of consumer marketing, 2008-09, Vol.25 (6), p.361-368

2008

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Antecedents Of Customer Loyalty In The Retailing Sector: The Impact Of Switching Costs

Antecedents of satisfaction and loyalty in different spectator tribes in a football context

An Appraisal of Markov Brand-Switching Models

Attribute Importance: Contrasting Measurements

Backward Profiling of Male Innovators

Can Repeating an Advertisement More Frequently Than the Competition Affect Brand Preference in a Mature Market?

Children's visual memory of packaging

Chinese consumer market segments for foreign apparel products

Collaborative structure between Japanese high‐tech manufacturers and consumers

Concentration of Information Power among Consumers

A Constrained Unfolding Methodology for Product Positioning

Consumer complaints by e-mail: an exploratory investigation of corporate responses and customer reactions

A consumer model for channel switching behavior

Convergence marketing

Conversational Capital: How to Create Stuff People Love to Talk About

Differences between Retailers' and Consumers' Perceptions

Direct‐to‐consumer prescription drug advertising: concerns and evidence on consumers' benefit

Drivers of attitudes toward luxury brands

The effect of self-confidence and anxiety on risk reduction strategies for an innovative product

Effects of Context and Part-Category Cues on Recall of Competing Brands

Effects of Fear Appeal Format and Consumer Personality on Ad Processing and Persuasion: A Preliminary Analysis

Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Factors determining inshopping in rural US communities

Familiarity, expertise and involvement: key consumer segmentation factors

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