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The Routledge Companion to Strategic Marketing

1st edition, 2021

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The Routledge Companion to Contemporary Brand Management

1st edition., 2016

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Frameworks for Market Strategy: European Edition

1, 2017

Volltextzugriff (PDF)

Marketing to the Poor: Creating Value

1, 2023

Volltextzugriff (PDF)

Hispanic Market Power: America's Business Growth Engine

Mizrahi, Isaac

1, 2023

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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management science, 2008-03, Vol.54 (3), p.477-491

2008

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Corporate Brand Design: Developing and Managing Brand Identity

1, 2022

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Corporate Heritage Marketing: Using the Past as a Strategic Asset

1st, 2021

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The Internet of Things and Business

De Saulles, Martin

1, 2017

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CONTEMPORARY FORMS OF PRESENTATION OF RESEARCH AND DEVELOPMENT MARKETING IN THE CZECH REPUBLIC

MM Science Journal, 2014-06, Vol.2014 (2), p.470-475

Vaclavik, Jiri

2014

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Ethnic Marketing: Culturally sensitive theory and practice

1, 2015

Volltextzugriff (PDF)

Brand Mascots: And other marketing animals

1, 2014

Volltextzugriff (PDF)

A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications

International journal of customer relationship marketing and management, 2010-10, Vol.1 (4), p.62-79

Karayanni, Despina

2010

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Early adopters of the Web as a retail medium: small company winners and losers

European journal of marketing, 1998-08, Vol.32 (7/8), p.629-643

1998

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A Master Class in Brand Planning: The Timeless Works of Stephen King

1. Aufl., 2008

Volltextzugriff (PDF)

Priority Forms of Building Communications in Organizing International Cooperation

Engineering Economics: Decisions and Solutions from Eurasian Perspective, p.66-77

Volltextzugriff (PDF)

Communicating service quality are businesstobusiness ads different

The Journal of services marketing, 1998-06, Vol.12 (3), p.165-176

1998

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Marketing as a Social System

A Theory of Marketing, p.75-146

Volltextzugriff (PDF)

Integrated marketing communications

The marketing book, 2008

Yeshin, Tony

2008

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Sandra Palumbo-Aldi Joins Informa Financial Intelligence to Spearhead Marketing Communications Effort

PR newswire, 2017-04-11

2017

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Brand Hate: Navigating Consumer Negativity in the Digital World

Kucuk, S. Umit

2nd ed. 2019, 2018

Volltextzugriff (PDF)

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Levin, Aron

1st ed., 2019

Volltextzugriff (PDF)

Marketing Wisdom

Kompella, Kartikeya

1st ed. 2019., 2018

Volltextzugriff (PDF)

Advanced Theory and Practice in Sport Marketing

Fourth edition, 2022

Volltextzugriff (PDF)

Communication ROI: how do organizations measure communication against corporate objectives?

Communication world (San Francisco, Calif.), 2004-01, Vol.21 (1), p.14

Woods, Julie A

2004

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The Routledge Companion to Strategic Marketing

The Routledge Companion to Contemporary Brand Management

Frameworks for Market Strategy: European Edition

Marketing to the Poor: Creating Value

Hispanic Market Power: America's Business Growth Engine

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Corporate Brand Design: Developing and Managing Brand Identity

Corporate Heritage Marketing: Using the Past as a Strategic Asset

The Internet of Things and Business

CONTEMPORARY FORMS OF PRESENTATION OF RESEARCH AND DEVELOPMENT MARKETING IN THE CZECH REPUBLIC

Ethnic Marketing: Culturally sensitive theory and practice

Brand Mascots: And other marketing animals

A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications

Early adopters of the Web as a retail medium: small company winners and losers

A Master Class in Brand Planning: The Timeless Works of Stephen King

Priority Forms of Building Communications in Organizing International Cooperation

Communicating service quality are businesstobusiness ads different

Marketing as a Social System

Integrated marketing communications

Sandra Palumbo-Aldi Joins Informa Financial Intelligence to Spearhead Marketing Communications Effort

Brand Hate: Navigating Consumer Negativity in the Digital World

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Marketing Wisdom

Advanced Theory and Practice in Sport Marketing

Communication ROI: how do organizations measure communication against corporate objectives?

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