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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International journal of information management, 2017-08, Vol.37 (4), p.257-268

2017

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Neuromarketing: the hope and hype of neuroimaging in business

Nature reviews. Neuroscience, 2010-04, Vol.11 (4), p.284-292

2010

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Psychological factors and consumer behavior during the COVID-19 pandemic

PloS one, 2021-08, Vol.16 (8), p.e0256095-e0256095

2021

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Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

NeuroImage (Orlando, Fla.), 2016-08, Vol.136, p.122-128

2016

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Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Journal of medical Internet research, 2018-03, Vol.20 (3), p.e80-e80

2018

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Application of frontal EEG asymmetry to advertising research

Journal of economic psychology, 2010-10, Vol.31 (5), p.785-793

2010

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Relational network brands: Towards a conceptual model of place brands

Journal of vacation marketing, 2004-04, Vol.10 (2), p.109-121

Hankinson, Graham

2004

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When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Virtual reality : the journal of the Virtual Reality Society, 2017-11, Vol.21 (4), p.177-191

2017

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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

International journal of environmental research and public health, 2020-09, Vol.17 (18), p.6607

2020

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Eating for the better: a social marketing review (2000–2012)

Public health nutrition, 2014-07, Vol.17 (7), p.1628-1639

2014

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The Impact of COVID-19 on Consumers: Preparing for Digital Sales

IEEE engineering management review, 2020-09, Vol.48 (3), p.212-218

Kim, Rae Yule

2020

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Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Journal of cleaner production, 2014-12, Vol.85, p.488-496

2014

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Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

International journal of environmental research and public health, 2020-11, Vol.17 (22), p.8418

2020

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Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Sustainability, 2020-09, Vol.12 (18), p.7461

2020

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Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

Sustainability, 2021-01, Vol.13 (1), p.209

2021

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The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective

Computers in human behavior, 2016-08, Vol.61, p.548-555

2016

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Consumer effects of environmental impact in product labeling

The Journal of consumer marketing, 2011-01, Vol.28 (1), p.76-86

2011

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Pro-environmental products: marketing influence on consumer purchase decision

The Journal of consumer marketing, 2008-08, Vol.25 (5), p.281-293

2008

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The role of brand love in consumer-brand relationships

The Journal of consumer marketing, 2013-04, Vol.30 (3), p.258-266

2013

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Gender differences in Hong Kong adolescent consumers' green purchasing behavior

The Journal of consumer marketing, 2009-03, Vol.26 (2), p.87-96

Lee, Kaman

2009

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Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

Energy (Oxford), 2011-09, Vol.36 (9), p.5716-5727

2011

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Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Computers in human behavior, 2016-05, Vol.58, p.98-108

2016

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As good as new – valuing fashion brands in the online second-hand markets

The journal of product & brand management, 2016-05, Vol.25 (3), p.285-295

2016

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Biopolitical Marketing and Social Media Brand Communities

Theory, culture & society, 2016-09, Vol.33 (5), p.91-115

2016

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Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

Neuromarketing: the hope and hype of neuroimaging in business

Psychological factors and consumer behavior during the COVID-19 pandemic

Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

Evolution of Electronic Cigarette Brands From 2013-2014 to 2016-2017: Analysis of Brand Websites

Application of frontal EEG asymmetry to advertising research

Relational network brands: Towards a conceptual model of place brands

When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Eating for the better: a social marketing review (2000–2012)

The Impact of COVID-19 on Consumers: Preparing for Digital Sales

Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain

Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey

Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market

The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective

Consumer effects of environmental impact in product labeling

Pro-environmental products: marketing influence on consumer purchase decision

The role of brand love in consumer-brand relationships

Gender differences in Hong Kong adolescent consumers' green purchasing behavior

Optimal real time pricing in an agent-based retail market using a comprehensive demand response model

Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

As good as new – valuing fashion brands in the online second-hand markets

Biopolitical Marketing and Social Media Brand Communities

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