UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

Volltextzugriff (PDF)

Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

Culver, Annika A

1, 2023

Volltextzugriff (PDF)

Data-driven marketing for growth and profitability

EuroMed journal of business, 2021-10, Vol.16 (4), p.381-398

2021

Volltextzugriff (PDF)

Ethnic Marketing: Theory, Practice and Entrepreneurship

1, 2018

Volltextzugriff (PDF)

Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

Volltextzugriff (PDF)

Intercultural Marketing: Theory and Practice

Beveridge, Ivana

1st edition, 2021

Volltextzugriff (PDF)

Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269

2019

Volltextzugriff (PDF)

The influence of YouTubers on followers’ use intention

Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194

2020

Volltextzugriff (PDF)

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441

2022

Volltextzugriff (PDF)

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424

2020

Volltextzugriff (PDF)

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

1st, 2024

Volltextzugriff (PDF)

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological forecasting & social change, 2022-01, Vol.174, p.121246, Article 121246

2022

Volltextzugriff (PDF)

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781

2019

Volltextzugriff (PDF)

The impact of brand communication on brand equity through Facebook

Journal of research in interactive marketing, 2015-01, Vol.9 (1), p.31-53

2015

Volltextzugriff (PDF)

Routledge International Handbook of Consumer Psychology

1, 2017

Volltextzugriff (PDF)

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

International journal of information management, 2021-08, Vol.59, p.102293, Article 102293

2021

Volltextzugriff (PDF)

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European journal of marketing, 2021-05, Vol.55 (5), p.1411-1439

2021

Volltextzugriff (PDF)

Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151

2020

Volltextzugriff (PDF)

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

1, 2023

Volltextzugriff (PDF)

New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9

Wang, Cheng Lu

2021

Volltextzugriff (PDF)

Factors influencing popularity of branded content in Facebook fan pages

European management journal, 2014-12, Vol.32 (6), p.1001-1011

2014

Volltextzugriff (PDF)

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

Nuttavuthisit, Krittinee

1st ed. 2019., 2019

Volltextzugriff (PDF)

Transcultural marketing: building customer relationships in multicultural America

Tharp, Marye

2014

Volltextzugriff (PDF)

The influence of e-word-of-mouth on hotel occupancy rate

International journal of contemporary hospitality management, 2016-09, Vol.28 (9), p.2035-2051

2016

Volltextzugriff (PDF)

Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508

Miliopoulou, Georgia-Zozeta

2019

Volltextzugriff (PDF)

1 – 25 von 50.482

Suche als RSS-Feed

Aktive Filter

KollektionBSC - Ebsco (Business Source Ultimate)

SpracheLitauisch

PublikationsformNormen

ThemaConsumers

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(18.919)
Mit Volltextzugriff
(23.506)

Publikationsform

6 weitere anzeigen...

Weniger anzeigen...

Sprache

Englisch
(49.795)
Japanisch
(991)
Portugiesisch
(294)
Spanisch
(188)
Deutsch
(177)
Türkisch
(87)
Französisch
(86)
Chinesisch
(34)
Tschechisch
(20)
Croatian
(19)
Ungarisch
(14)
Urdu
(13)
Serbian
(12)
Afrikaans
(9)
Arabisch
(8)
Rumänisch
(7)
Italienisch
(7)
Slowenisch
(6)
Russisch
(5)

14 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

Marketing
(43.648)
Consumer Behavior
(11.712)
Social Sciences
(9.510)
Studies
(8.763)
Business & Economics
(7.489)
Consumption
(6.488)
Advertising
(6.297)
Business
(6.225)
Social Networks
(6.005)
Science & Technology
(5.865)
Brand Loyalty
(5.452)
Customer Services
(5.154)
Retail Stores
(4.705)
Market Strategy
(4.686)
Internet
(4.393)
Customers
(4.312)
Life Sciences & Biomedicine
(4.280)
Trends
(4.015)
Perceptions
(3.823)

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

Nexis Uni
(18.625)
Ingenta E-Journals
(15.269)
IngentaConnect Journals
(13.477)
Emerald Management 200
(9.645)
EZB Electronic Journals Library
(6.238)
ProQuest Dissertations & Theses A&I
(4.074)
Publisher or Other Site
(2.907)
Sociological Abstracts
(1.433)
SpringerLink
(1.329)
MEDLINE
(961)
PAIS Index
(956)
Elsevier ScienceDirect Journals Complete
(869)
Journals@Ovid Full Text
(820)
Elsevier Journal Backfiles on ScienceDirect (DFG Nationallizenzen)
(769)
Jstor Complete Legacy
(718)
Taylor & Francis Journals
(641)
SpringerLINK Contemporary (Konsortium Baden-Württemberg)
(639)
SAGE Publications
(630)
Taylor & Francis Journals Complete
(624)
Taylor & Francis Current Content Access
(595)
EBSCOhost Business Source Ultimate
(0)

16 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

Sustainability
(1.267)
Marketing
(893)
European Journal Of Marketing
(879)
The Journal Of Consumer Marketing
(872)
The Journal Of Product & Brand Management
(700)
Business World
(649)
British Food Journal
(630)
The Journal Of Services Marketing
(478)
Marketing Intelligence & Planning
(464)
International Journal Of Retail & Distribution Management
(455)

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

Business to business digital content marketing: marketers’ perceptions of best practice

Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

Data-driven marketing for growth and profitability

Ethnic Marketing: Theory, Practice and Entrepreneurship

Social media and consumer engagement: a review and research agenda

Intercultural Marketing: Theory and Practice

Integrating the Principles of Green Marketing by Using Big Data. Good Practices

The influence of YouTubers on followers’ use intention

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

The impact of brand communication on brand equity through Facebook

Routledge International Handbook of Consumer Psychology

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

Content marketing capability building: a conceptual framework

Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland

New frontiers and future directions in interactive marketing: Inaugural Editorial

Factors influencing popularity of branded content in Facebook fan pages

Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices

Transcultural marketing: building customer relationships in multicultural America

The influence of e-word-of-mouth on hotel occupancy rate

Revisiting product classification to examine content marketing practices

Aktive Filter

Suchergebnisse filtern