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Holophane Corp., a 102-year-old manufacturer of customized lighting for industrial, commercial and roadway settings, knew that its system of keeping all the information about a project in the hands of the sales representatives would no longer cut it. That is when Holophane turned to a customer relationship management (CRM) system that tied sales-force automation to departments at headquarters like product engineering, customer service and pricing approval. Holophane chose a combination of CRM software and product configuration software it dubbed Fusion Business System. Fusion's greatest asset is that it gives Holophane a snapshot of the day-to-day operations.