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With the emergence of digital-first, multichannel media operations, the production team has evolved dramatically from its print-centric days. "Mix" is the key word. As publishers seek to diversify revenue streams and launch new products on new platforms, production teams have to incorporate those new products and corresponding advertising packages into their workflows. As a result of this, production pros would do well to become generalists. Subject matter experts are still important, but what's needed more than ever are broad skillsets. This creates a natural backup system, too, which ends up forming a more horizontal group structure.