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Maker Media Launches Mini-Versions of its Maker Faires
Ist Teil von
Folio, 2015-10, p.1
Ort / Verlag
Stamford: Access Intelligence LLC
Erscheinungsjahr
2015
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
Magazine single copy sales may be tanking, but at least one publisher is going to great lengths to market its brands at retail. Maker Media, publisher of the DIY tech magazine Make:, is partnering with Barnes & Noble to bring small-scale versions of its Maker Faires into the stores. Make:, which counts about 200,000 total readers per issue, is planning Mini Maker Faires in Barnes & Noble stores across the US in early November. The program will launch across all 650 retail stores, with marketing support from both companies. The partnership is interesting because it's happening during a particularly grim period in newsstand sales. For the first-half of 2015, sales efficiencies hit an all-time low of 26.8% and retail sales shrank another 14%, compared to the same period last year.