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As traffic drivers and vehicles for reaching targeted audience segments, email newsletters went through a period of proliferation. In fact, they're still considered a reliable way to pull consistent site engagement while taking aim at pockets of an audience that also have a constellation of advertisers seeking to reach them. But at least two major brands, Time and Quartz, are finding better than average success with a mass single daily newsletter. Time launched The Brief at the same time it redesigned and relaunched its Web site in early 2014. Ten algorithmically-generated newsletters across a variety of categories such as entertainment and health were combined into a single, editorially curated newsletter with a simple content formula: the 12 most important stories of the day.