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When Atlantic Media launched Quartz it designed the world and business news site to be mobile first. It was a platform choice that would have left it vulnerable to mobile's less-than-attractive traditional advertising formats had it not developed a menu of native ad products. One of those is called Bulletin, an ad unit that allows the advertisers to use all of the same elements that the editorial staff has at their disposal to produce stories. Fitting in while standing out means designing ads that not only look like editorial content, but strive to have the same editorial value to the reader. Bulletin ads are dropped right into the edit flow and appear after every two or three articles. Quartz offers another native format called Engage, which also appears between articles, but uses a more display-oriented strategy. A core characteristic of both the Bulletin and Engage products is the ability to take complex information and boil it down to easy-to-digest content packages.