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The 2014 Magazine Manufacturing and Production Technology Survey
Ist Teil von
Folio, 2014-07, p.1
Ort / Verlag
Stamford: Access Intelligence LLC
Erscheinungsjahr
2014
Link zum Volltext
Quelle
EBSCOhost Business Source Ultimate
Beschreibungen/Notizen
Last year's manufacturing and production survey signaled a major turn-around in new technology investment after a four-year decline from 2008 to 2011. Meanwhile, satisfaction levels with technology are on the rise as well, at least with the b-to-b media market. Consumer publishers are not as happy, in most cases either maintaining satisfaction levels with specific technology types or becoming less satisfied from last year. About 28% of respondents indicated that they publish b-to-b publications. Combined revenue is a mix for this survey. Print, by far, is still the primary delivery platform for paid content, with a mean of 79.8% of respondents identifying themselves as consumer publishers indicating this method. In the b-to-b market, a mean of 84.9% of respondents selected this platform. From there, paid content delivery drops off significantly. Only 12.3% of consumer publisher respondents say they offer paid Web content, while 17.5% of b-to-b publishers do the same. A 2014 magazine manufacturing and production technology survey is presented.