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Your organization can choose from three main strategies for improving its software productivity. You can work faster, using tools that automate or speed up previously labor-intensive tasks. You can work smarter, primarily through process improvements that avoid or reduce non-value-adding tasks. Or you can avoid unnecessary work by reusing software artifacts instead of custom developing each project. Which strategy will produce the highest payoff? The author performed an extensive analysis that addressed this question for the US Department of Defense. The result of this analysis showed that work avoidance via software reuse produced the highest improvement in software productivity. The article gives advice on how to manage software reuse and the pitfalls to avoid.