Details
- Autor(en) / Beteiligte
- Titel
- Successful Social Media and Ecommerce Strategies in the Wine Industry
- Auflage
- 1
- Ort / Verlag
- New York: Palgrave Pivot
- Erscheinungsjahr
- 2015
- Link zum Volltext
- Quelle
- Alma/SFX Local Collection
- Beschreibungen/Notizen
- This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
- Sprache
- Englisch
- Identifikatoren
- ISBN: 1137602988, 9781137602985, 9781137602978, 113760297X, 9781349888139, 1349888133DOI: 10.1057/9781137602985Titel-ID: cdi_perlego_books_3494048
- Format
- –
- Schlagworte
- Business and Management, Corporate Communication/Public Relations, e-Business/e-Commerce, E-Commerce/General (see also COMPUTERS/Electronic Commerce), E-commerce: business aspects, Internet marketing, Marketing, Marketing Branding Advertising, Marketing/General, Online Marketing/Social Media, Public relations, Sales & marketing, Social Entrepreneurship, Social Media, Wine, Wine industry, Wine, Wine Marketing, Social Media, E-Commerce, Digital Marketing, Facebook, Online Communication, World-of-mouth