Details

Autor(en) / Beteiligte

• van Zoonen, Ward
• van der Meer, Toni

Titel

The Importance of Source and Credibility Perception in Times of Crisis: Crisis Communication in a Socially Mediated Era

Ist Teil von

• Journal of public relations research, 2015-10, Vol.27 (5), p.371-388

Ort / Verlag

Philadelphia: Routledge

Erscheinungsjahr

2015

Link zum Volltext

Quelle

Taylor & Francis

Beschreibungen/Notizen

• Social media are invaluable sources of information during organizational crises. Although recent research confirms this fundamental role in crisis communication, this article is aimed at deepening the understanding about the role of the source of information in this socially mediated era by comparing the organization and the employee as communicators. As social media lack traditional gatekeeping processes, dynamics of both source and content credibility are assessed. The findings, based on an experimental design, advocate that judgments of organizational reputation are not only dependent on the crisis-response strategy, but also depend on the source and perceptions of source and content credibility.